Strategic Experience Requirements

Do your really know, which project requirements are the right one for your project? Do you also struggle in requirements engineering, and after month of discussion you developed something where nobody is happy?

In addition, because of the fast technology change, also people change, and our youth has different values and objectives for the future.

Following the “Information Economy,” the “Creative Economy” or “Experience Economy” is now being postulated. Whether Forbes, Forrester or Gartner – all predict the new battleground of customer orientation. Customer value and an overall corporate experience are the key influencers of business strategy today, but even more so in the future. High-speed digitalization and expansion of data volumes are creating customer expectations from the best in the world, which often cannot be replicated on a small scale so quickly. But how can we strategically develop (design) a positive user experience and how can we catch up with the top companies in the world?

It is up to the mindset, training and skills of current leaders to stay competitive. Speed, change and experience are the drivers, but how to bridge the gap between strategy and operational execution?

Strategic Experience Design as an integrated approach and orchestration of companies offers an answer as to how customer-oriented guiding ideas can

Strategic Experience Design is used to develop innovative and user-relevant solutions in all business areas.

To achieve this, it combines strategy, economic-entrepreneurial thinking, technological trends, innovation and implementability with rapid, iterative and creative design.        

be developed in the fast-moving technology environment and how they can be supported in their implementation. In this context, the end customer, the user, the technology and the business are closely interlinked in order to bring implementable and successful strategies to life.

Leading a company successfully into the future has never been easy and is becoming an ever greater challenge in a world that is moving faster and faster, and in which market and competitive conditions are changing ever more rapidly. The fact that disruptive and customer-oriented concepts, new competitors and innovative business models fundamentally change existing industries or even displace them completely has become everyday business.

To deal with such ubiquitous and ever-changing challenges, companies need to be flexible at all levels. Here, methods and tools help in facing these challenges. One of the most essential challenges lies in the interface disciplines and especially in the transition from requirements analysis to development. Creating a smooth transition is a challenge, but also the prioritization of requirements in an agile process, where quite contrary worlds of thought collide, already brings one or two “storms” into a company.

The “Strategic Experience Requirements (SxR)” method is intended on the one hand to include the new level of experience as an important part of future products and projects in the prioritization, but on the other hand to not neglect already existing procedures. “Strategic Experience Requirements (SxR)” prioritize the strategic requirements in order to safely incorporate them into solutions.

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THANKS to DI (FH) Daniel Fabry, Clemens Lutsch MA, Dr. Jürgen G?tzenauer, DI (FH) Anika Kronberger, DI (FH) Johannes Robier

THANKS to ALL Developer of this Whitepaper!

DI (FH) Daniel Fabry, Clemens Lutsch MA, Dr. Jürgen G?tzenauer, DI (FH) Anika Kronberger, DI (FH) Johannes Robier

In 2022 we will also PUBLISH the EXECUTIVE MBA - Strategic Experience Design.

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