Strategy For Google ADS

Define your goals

Clearly articulate your advertising objectives. Are you looking to increase website traffic, generate leads, boost sales, or raise brand awareness? Establishing specific and measurable goals will guide your entire strategy.

Landing Page / Final URL

When setting the final URL for your Google Ads, keep the following best practices in mind:

Remember to regularly review and update your landing page to reflect any changes in your offerings or promotions. Continuously monitor the performance of your landing page and make adjustments as necessary to improve the user experience and maximize your ad conversions.

Thank You Page

If Ecommerce Store Redirect Add To Cart or Shop Page.

Tracking Flow

Ad > Landing Page > Thank you page / Shop page

Compaign Level Setting

1. Compaign Name
2. Locations
3. Compaign Type
4. Daily Budget
5. Other Setting in the tool

Group 1

1. Group Name
2. Group Keyword

Group 1 Ad Text / Ad Copy

1. Headline : 15 (Different Head line give)
2. Description : 4 (Different)
3. Final URL : Landing Page
4. Display Path 1 : 15 character ( margin after slash)
5. Display PAth 2 : 15 Character

Example Path : Domain/path1/path2/

Group 2 : (optional same Procedure copy Gruop 1)

Author : M Imran