Storytelling vs Storyselling?

How do you tell more stories with your brand?

And with brand storytelling becoming such a big deal today, how do we do it in way that really connects with people?

The difference comes down to how you think about the story.

And there are two ways to tell a story: storytellling, and storyselling.

Yes, there actually is a difference.

Toward the end of this piece, you'll get a simple, 3-step process for helping you tell more stories that matter.

Just this week, I was talking with a coach in Switzerland. She was telling me how she was turned off by storytelling because of an experience she'd had years back.

You see, she'd signed up for an event that said it was all about stories in business.

When she got there and found a seat, it was an hour of sales people on stage. They used stories in a slimy way. There was nothing 'spellbinding' about it.

They were using stories to get you to buy something. And they weren't even hiding it.

They weren't telling stories to help you understanding something. Or feel something. Or connect with you as a human being.

She left, and thought 'I guess this is how storytelling is done in business.'

Disgusted, she picked that 'tool' out of her marketing kit and tossed it out the window. And didn't look back for years.