Storytelling with Purpose
Richard Butterfield
Principal, Butterfield Speaks Communication, Presentation and Media Skills
Add a compelling story to your next presentation!
And as you rehearse, here are three ways to guarantee your stories will inspire.?
Answer this Question - what is your Objective? What is the purpose of this story? What are you asking people to think, feel, or do??
Give your story a Memorable Title. Audiences will remember more – and so will you. A good title inspires better storytelling.?
Give voice to a Moral to your story. In business, activate the story by reiterating the Moral and Calling the Audience to Action.??
Contact me [email protected]?if you want to read or listen to my Chapter on Storytelling from It's Showtime! Richard Butterfield's Power of Persuasion
Executive Producer | Brand Storyteller | Strategic Communications Leader | Process Improver | Relationship Builder | Content Production & Operations Expert
2 个月Gold!
Experienced Healthcare Leader, Retired Physician in Chief
2 个月Loved your workshops on communication skills building Dick! The ‘Hook, the Promise and Roadmap’ while ‘reducing the sauce’ were takeaways I’ll remember forever! You’re Simply the Best!!