Storytelling Micro Tip #1: The Quick Comparison

Less intimidating than crafting a full-blown story, you?use a short anecdote?to compare your work topic and something you’ve seen, done or heard about recently.?

So in this email I likened bland communication (my work topic) to plain chicken (my anecdote).

It’s just enough of a story to give flavour to your point but not enough to get you bogged down.

For example, if you’re talking about:

• inefficiency in a process, could you liken it to the 10 mile queues for petrol you saw last week?when you were driving to work??
• hard-to-manage projects, could you compare it to trying to herd your cats into their cat baskets for a vet visit?
• the time savings people experience after using your service, could you link it to the joy you felt when you rented a flat with a dishwasher (after years of scrubbing dishes)??

You don’t have to be Tolstoy or Spielberg (and definitely not Bieber) to tell a story.?Get your inspiration from your everyday.

I'm a marketing and brand consultant and communication coach. To get your business off that comfy old couch and out there winning business, visit?kimarnold.co.uk?or drop me a line at?[email protected].

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