Storytelling for Generation Green
Sann Carrière
Founder & Director at Orobo | Circular Economy | Web3 & Digital Product Passports
On May 22 Jean Francois of creative agency UltraSuperNew and I will be speaking about 'Storytelling for Generation Green' during the 2020 SPINUP Innovation Summit.
And you are invited to join!
During this open and virtual summit, like-minded people, game changers, and innovators from all over the world share their knowledge, best practices, latest projects, research, services, or products with one single goal: enabling the circular economy.
Jean and I will be talking about 'Storytelling for Generation Green':
The era of the activist consumer has long since arrived and the signals from this growing audience are everywhere. GenZs & Millennials make up a large chunk of this movement and this puts brands in a unique position to effect actual change at a business level in ways they weren't able to before.
In our talk, I will share insights on what brand marketing to this future generation looks like, the impact and outcome, defining the role communication has to play and how to avoid the trappings of greenwashing.
So come and get inspired, it's 100% free.
Secure your spot here: https://summit.spinup.company/?sc=EQOnBI0s&ac=YfAjVJXQ
See you on the inside!
#circulareconomy #innovation #zerowaste
Journalism | Communications | Podcasting | Panel Moderation
4 年Sorry I missed it. Was it recorded?
More than ever we need to capture the imagination of decision makers to facilitate a green recovery - business and consumerism as it was should not return.
Very interesting subject Thanks
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