Storytelling, Culture, and Authenticity
Gravity Group
Marketing is complex. We help you connect the dots to grow your business.
Is it just us or did summer fly by? As we head into fall, we want to share a few recent brand and marketing resources we've put together to help you connect to and engage with your audience. Discover more on our website or connect with us on LinkedIn to continue the conversation!
Gravity Group's Brand Story Podcast with Steve Gilman
In a world filled with information overload, capturing attention and conveying messages effectively can make all the difference. That’s where visual storytelling comes in. Our conversation with Wade Forbes addresses how you can use visuals to better help convey your message, whether it’s for internal meetings or external audiences.
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Ask 50 different people to define culture and you’ll get 50 different responses. It’s a word we often use but seldom fully understand. It influences human behavior more than we realize, and it’s the main topic Dr. Marcus Collins unpacks in this episode of Brand Story.
Gravity Group Resources
Whether you’re a tenured executive or an aspiring leader, practicing empathic leadership will make a difference in the lives of those around you. Leading with empathy and sharing your brand’s story helps humanize the brand, enabling you to better relate to people on an emotional level.
In this blog post, we’ve included quotes from empathic leaders we’ve spoken to on our Brand Story Podcast, each sharing unique leadership experiences in different settings and styles. Building authentic relationships is at the core of their work, and all have significantly impacted their brand and the people around them.
Listen to more Brand Story episodes or read more from our blog on our website!