STORYTELLING - the art of selling enchantment!

The concept of storytelling is ingrained in us as people and as a community.

We are all storytellers!

Stories give meaning to life: they support our basic values, religions, ethics, customs, laws, the multiple cultural aspects that surround us.

?Stories give us security, group stability, lift celebrities, companies and nations.

Why not use something that is as old as we humans are?

Storytelling is something we all do naturally from a very young age, but there's a difference between a good storytelling and a great story!

It is not surprising that company stories, especially large corporations, do not have good narratives, but even so, it is possible for them to use Story$elling to enchant their audience, make their product or service memorable, create consumer experiences that move and make a person feel and not just buy or consume

Every Brand needs a story! Marketers often say that storytelling is key to branding. That your brand needs a story to give context, meaning and emotion to your products.

Long before Story$elling definitively entered the focus of communication, it was already necessary in corporate daily life to tell stories to “immerse” people in the company's environment.

This passion for telling good stories can permeate all brand communication and be strongly present in the branding work, as well as in every action taken and piece produced.

Today, however, there are more stories than ever before and the challenge is to stand out in the midst of this clutter.

?From the national campaign to the newspaper ad, a brand must always delight in order to be desired.

Just as important as standing out is being remembered in this high-tech world extremely lacking in high touch actions!

Think about it:

1. Your products as your central characters.
2. Your employees working to drive the plot forward.
3. Their advertising campaigns being overt representations of history.

?Everything about your business re-imagined using your brand's incredible story filter!

Leading companies like Disney, Apple, Amazon, Coca-Cola and others expect all their employees to do whatever it takes to make the guest experience so memorable and delightful that they keep coming back and telling other potential customers about the quality. of the experience.

The expectation of “customer satisfaction above all else” is at the heart of their culture.

Disney is everywhere, but it does so in such a "magical" way that it doesn't bother us to find it today, as it touches our emotional fiber and delves into it through nostalgia and fond childhood memories.

If your Brand's story was a Disney movie, what would it be?

Disney tells stories first, develops and sells products second.

It shows that "content" is what happens when your Brand tells a story. And in that story is the brand idea, the brand attitude and the brand's point of view towards the world.

When a brand has a powerful storyline, products beg to be invented, experiences come naturally, and the right employees suddenly appear.

The Walt Disney Company's theme of customer service loudly states a mission (creating happiness), how that mission is accomplished (providing the best in entertainment), and for whom (people of all ages, everywhere).

?It's an explicit promise and a double-edged sword: if guests' expectations are met or exceeded, they're happy.

If you want potential customers to remember you, don't push products!

It is a proven fact that the human brain gives a special resonance to emotional memories. Neuromarketing insights advise the brain not to focus on words or numbers, but on images.

?A brand that tells a good story first reaches people's hearts, going from there straight to the brain, where, with great affection, it waits for any contact or trigger to return to the heart again and make it beat faster.

Stories are the best and easiest way to create them, which is why Story$elling works so well at the top of the funnel as a lead generation tool.

Tell readers a story that makes them want to offer their contact information!

Story$elling is the art of molding and putting together the pieces of a puzzle, forming a memorable picture, the art of stacking narrative bricks.

?It gives you a huge opportunity to show how your product or service will affect the lives of your buyers.

It's a once-in-a-lifetime chance to take your target audience on a fantastic journey with one simple destination: conversion.

1. Transforms your marketing message and energizes your campaigns;
2. Engage your audience and establish relationships with potential customers;
3. Humanizes your brand, creating an emotional connection with your products and services;
4. Educate your audience without overwhelming your buyers.

“We are living in a moment of great news, which provokes reflection and requires taking new directions: appreciating how much of the past is reflected in the future, rediscovering the stories that have structured our lives for so long and that can continue to teach us; learn to taste them, create them and count them in an increasingly pleasant and effective way.

Adilson Xavier

As I said at the beginning of this article, we all know how to tell stories but there is a big difference between a good story and a story that enchants.

I worked 20 years on TV in Brazil and 10 more at Walt Disney World Parks and Resorts and, in addition to many charming stories to tell, I created a course to transmit this knowledge.

If you think it's important to align your company's vision, mission, values and procedures with a story that enchants, leave your comment and contact, or contact us in private.

As William Shakespeare said "The whole world is a stage" and we can choose our role, right?

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