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Check Your Marketing Pulse: How Marketing Audits Help Determine New Strategies and Areas for Improvement ?
It’s common?for B2B companies to struggle as their marketing becomes a bit stale or redundant over time. Sometimes, as the team gets busier and more client demands roll in, it’s hard to find the time or resources to assess what’s going well, what areas need a refresh, and what tactics or strategies are missing entirely.?
Marketing audits are an effective way to holistically evaluate marketing efforts. Just as we find time in our personal lives for regular check-ups, companies should audit their marketing on at least an annual basis to strengthen plans and adapt to changing needs and industry trends. ?
The fourth quarter is often a great time to conduct an audit – your organization may have available 2023 budget left to do so, or perhaps you’re looking ahead to ensure that your overall spend is on target for 2024. A marketing audit is a good investment for either of these purposes. ?
At WordWrite, we conduct marketing audits for clients across various industries. Our team tailors the process to each company’s specific industry, size, story and goals. Some marketing audits may focus on the entirety of a company’s marketing efforts, while others may focus on a specific area, such as social media, website traffic and engagement, or paid marketing campaigns. ?
It’s critical that companies select individuals or agencies who can be as objective as possible when conducting audits. Think of it like a writer working on their novel. Sure, they can attempt to edit and proofread their work on their own, but without the critical eye of an outside editor, they will probably miss glaring typos, and overlook areas where improvements can be made to content, structure and the voice and tone of the story. ?
When it comes to marketing audits, external partners like WordWrite have the experience and the specialized tools, technology and research capabilities to evaluate companies’ current marketing against industry best practices and identify areas for growth and improvement. After all, you may do one such audit; we do dozens and can share from our experience. We often recommend audits for companies experiencing one or more of these key pain points: ?
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Every company should perform a marketing audit from time to time to?maintain a well-oiled machine and ensure?it’s reaching target audiences as effectively as possible and optimizing business growth and results at every step along the way. Check out WordWrite’s marketing strategy?assessment to learn more. ?
Great content drives marketing ROI ?
In a recent blog, WordWrite VP of Operations Jeremy Church explores the many ways that thought leadership content continues to reign supreme when it comes to driving companies’ ROI and moving leads and prospects through the sales funnel. Give it a read!?
Our upcoming CLE presentation on crisis comms for law firms
When a crisis is looming, it’s crucial that companies tap into their most valuable PR and marketing asset – their authentic business story. On Thursday, November 9, WordWrite is pleased to co-present a CLE program with Pittsburgh law firm Dickie, McCamey & Chilcote on the significant role a firm’s story plays in its crisis communications. Visit this link to learn more.?