Storybrand Framework

The StoryBrand Framework is a seven-step process for clarifying your brand's message. This messaging method allows businesses and brands to engage customers by leveraging the power of storytelling.

When to use this framework

You should use it when you want to amplify your message by using a story-based approach that makes the customers feel great!

Who is this framework for?

Businesses that make the customers a hero. Use the story to convey your message and give them the solutions to overcome obstacles.

Why do you need this framework?

By using this framework, you can communicate immediate value, connect with your ideal customers, and grow your business.

How do you use this framework?

There are 7 steps to this process:

1. A character → These are your customers who want something; they are the heroes of your brand. Focus on drives what drives them (money, saving time..)
2. Has a Problem → They have a problem (the villain in a story). Your product is the weapon that can help defeat the villain.
3. Meets a Guide → You must show empathy and autonomy for customers to trust you. Your product or brand is the key to helping them will the problem.
4. Who Gives them a plan → Your business shows customers the path or solution they must take to overcome their problems (the villain in the story)
5. Call to Action → Effective calls to action facilitate direct or transitional CTAs.

Direct CTAs: Schedule a conversation, Buy now, or Get Started

Transitional CTAs: Learn more, Download a Guide or Register for a webinar\

6. That helps them avoid failure → What is at stake for the customer? What will they lose if they don’t buy your product?

7. That ends in a success → Tell customers how this specific action can change their lives. Show them what their lives will look like after they buy your product and how that resolution will make them feel. Three solid ways storytellers end a story is by allowing the character to:

• Win power or position
• Find somebody or something that makes them whole
• Experience some form of self-realisation that also makes them whole

The storytelling framework provides a clear path for the customers and helps align your messaging with the customers’ journey.