How I Built a $1M Business at 22 Through Cold Email - MY STORY

At 22, I built a $1M business in 2 years through the power of cold email.

Since 2018, my company Shut Down Media has closed deals with Universal Music, Warner, Red Bull, Sony/ATV, & other household names.

In Spring 2020 we hit the $1M revenue mark.

At least 95% of our business has come directly from email. 

I’ve been studying, writing, refining, & sending genuine, personalized cold emails for a decade. I’ve sent over 50k of them since 2010.

How did I start my cold email journey, you ask?

Well… as a fresh-off-Bar-Mitzvah 13-year-old kid with a single armpit hair (you needed a microscope to see it, but I was proud), I ran a hip hop blog called Dungeons of Rap. 

Through cold email, I nabbed interviews with underground hip hop LEGENDS. I talked to Masta Ace who's Eminem's idol, Jon Connor who worked with Dr. Dre, & Dice Raw of The Roots who later became Jimmy Fallon's in-house band.

I was 13 years old & completely starstruck. These are people I looked up to.

Transcribing our interviews was a hassle, no doubt. It was worth it, though - landing these interviews planted the seed of cold email inside of me. The seed would sprout & be the foundation of a 7-figure media powerhouse within a decade.

Fast forward 1 year… 

I fell in love with making rap beats at 14. I produced music for some pretty big rappers like G Herbo & Paul Wall while still in high school. Everyone at my school listened to G Herbo, so I felt like a mini-celebrity for a while (here’s the Herbo song I produced).

My subject lines got rappers’ attention, so they opened the email. My pitch made them click… from there they loved the beats, replied to my email, & we ended up working together.

I used the same exact formula to quickly grow Shut Down Media to 7 figures.

And now, after 4+ months of preparation, my team & I are finally launching Shut Down Emails. 

Like LeBron said after winning his 1st championship: it's. about. damn. time. We’re ready to execute the art of personalized cold email for other incredible businesses.

As of today, we're officially open for business.

Shut Down Emails only works with B2B businesses with a high-ticket offer & systems ready to scale. 

Schedule a Lead Gen Strategy Session with me HERE if you fit our criteria & want to scale!