STORY IS IMPORTANT…
STORY IS IMPORTANT…
Remember the power of storytelling, and use it in your communications. People can’t resist a good story. It’s an emotional connection bridge that is built into our human DNA. Social enhances it by allowing more followers/consumers to share more stories about more of the products they see, buy and use.
Another thing to remember about stories is that people are already having conversation about you and your brand, and you can’t necessarily control that. Companies who try to stem the tide of a bad story by trying to control the message find this out the hard way.
However, you can INFLUENCE the kind of stories that are told about you by being involved in the conversation, transparent in your use of social media, and responsive to the needs of your customers, both online and offline.
#FollowThePath #RonR… #NoLetUp!
Originally posted at TedRubin.com
Adjunct Professor, Leadership Coach, Speaker
5 年I am a fan of brands who take me on a journey. They have a well established why and they share their passion while inviting their raving fans to co create! #LeadLoudly?
Amplifier of attraction. Founder of Gravity and architect of The Communicative Law of Gravitation. Speaker & facilitator
5 年Amen!
Executive Leader, Growth Strategist, and Champion of Customers, Driving to the next $100M Milestone. Fortune 100 and Start-Up Experienced | Marketing | Product | Growth | Operations | Formerly HP, and AutoZone
5 年Story is one of the unique things that separates humans from all other animals. Stories activate parts of our brain that facts and figures cannot.
Haber's Laws: (c) 2024: AI is becoming antifragile. 2020: AI does it better, if it can be done.
5 年To paraphrase the famous Metallica song "nothing else matters" it's all about the story and how it becomes reality is the measurement of success.