Story Of The Creator Of Pokémon GO, – John Hanke

Pokémon GO is everywhere. In just a week, it has become a worldwide sensation, and caused massive profits for Nintendo. But did you know that it took 20 years for creator John Hanke to make Pokémon GO to what it is today?

This week, the Pokémon Go app has broken all records, with 10 million+ downloads in the first week, exceeding Twitter in daily active users, and with higher average user time than Facebook, Snapchat, Instagram & WhatsApp.

How did John Hanke create such a massive overnight craze? Here’s the 10 times he levelled up in his lifetime to reach Pokémon Go.

1st Level up: In 1996, while still a student, John co-created the very first MMO (massively multiplayer online game) called ‘Meridian 59’.

He sold the game to 3DO to move on to a bigger passion: mapping the world.

2nd Level up: In 2000, John launched ‘Keyhole’ to come up with a way to link maps with aerial photography, and create the first online, GPS-linked 3D aerial map of the world.

3rd Level up: In 2004, Google bought Keyhole and with John’s help, turned Keyhole into what is now ‘Google Earth’. That’s when John decided to focus at creating GPS-based games.

4th Level up: John ran the Google Geo team from 2004 to 2010, creating Google Maps and Google Street View.

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