The story behind the well-known 
fluorescent pink poinsettias.
Meet Princettia? Pink, the esteemed princess of the poinsettia realm.

The story behind the well-known fluorescent pink poinsettias.

You may have noticed that Princettia? Poinsettias are abundant in their beautiful shades of pink and white this time of year. Did you know that there's a heart-warming story behind this odd 'Christmas' plant?

It holds a special place in people's hearts and has become a beloved tradition to give to loved ones. Would you like to know more about the history of the Princettia? brand and where it originated from?

Did you know that the beautiful Princettia? is a compact new type of Poinsettia? It's the princess among poinsettias, and it's easy to assume that it comes from South America, but its sweet colours reveal its true origin: Japan.

A country that's well-known for its sweet pinkish colours of Cherry Blossom trees, vivid kimonos, and super cute Hello Kitty animations. Princettia? is a registered trademark owned by Suntory Holdings Limited 's flower department, a brewing, and distilling multinational company. Bred through a joint venture in Australia, this plant is a global superstar. However, if you're in Europe, you can find it at the renowned plant pioneers from MNP / Suntory in the Netherlands.

Princettia? fits every interior, from classic and country to modern.
Princettia? fits every interior, from classic and country to modern.

Princettia? adds a pop of colour to your interior, creating a warm and inviting atmosphere during the colder, darker days.

The Princettia? plant has a more compact growth pattern and stronger branching than traditional Poinsettias. Its bracts are smaller, thinner, smoother, and more abundant, giving it a unique appearance. This plant blooms earlier than the classic red Poinsettias, making it a great addition to your home even before the festive Christmas season. Consider Princettia? as interior jewellery for your living space. Princettia? comforts you when the weather begins to cool down outside. Imagine yourself…

You are sitting comfortably on a large sofa, surrounded by soft pillows. You're wearing a cosy jumper with a warm woollen blanket over your legs. In your hand, you're holding a steaming mug of hot chocolate topped with whipped cream while the sweet aroma of homemade apple pie wafts through the air from the oven. This feeling of comfort and contentment is similar to the ambience that Princettia? brings to your home. These colourful plants instantly create a warm and inviting atmosphere.
Princettia? has the brightest white poinsettias on the market.
Princettia? has the brightest white poinsettias on the market.

Princettia? has been a game changer. It is a prime example of successful floricultural marketing, thanks to the well-thought-out and sustainable strategy behind the brand.

Poinsettias can be grown and sold year-round, but we only use them during Christmas. Fifteen years ago, the breeders and marketers from MNP / Suntory wanted to do something else to disrupt this quite traditional European market. Their vision was to extend and create a more extensive playing field for poinsettias. They thought it would open a whole new market if they could develop poinsettias with different and stronger colours than only the traditional red ones, making them early flowering and more compact. And so Princettia? was born.

The extension of the poinsettia season brings benefits to everyone involved. Propagators can sell more, poinsettia growers can cultivate and sell their plants earlier alongside their traditional red varieties, garden centres can use them as a smooth transition from flowering plants to Christmas stars, and consumers can enjoy the bright and cheerful plants to get into the holiday spirit.
Just a Princettia? inspirational view.
It's just an inspirational view from the Princettia? Instagram page.

There is a Princettia? available for everyone. Browse through this colourful collection.

Discover the vibrant range of flowers in the captivating Princettia? collection below. Each year, the dedicated Japanese breeding team at Suntory Flowers Ltd. works tirelessly to produce fresh, enhanced varieties for your enjoyment. Click on the picture of your desired variety below to be redirected to the product page.

With the Princettia? Hot Pink Glitter, There’s a new shiny and flake winter princess in town!

Her name is Princettia? Hot Pink Glitter and you can easily understand why, can’t you see how she glitters sparkly? This new variety is exceptional in its cheerful, sparkling colour. It warms up the atmosphere in the house when it is not yet Christmas, grows compact enough to be perfect for a small pot, but is also up to the task of a nice mix pot!

The new Princettia? Hot Pink Glitter from above.
The new Princettia? Hot Pink Glitter from above.
This impressive plant is only available exclusively through Beekenkamp Plants B.V. for the 2023/2024 season, so act fast to secure your supply and meet this new princess of the garden. Click the pictures to visit the website, or contact us for more information on availability.

Can't wait to start growing? Find the propagator of your choice to start from cuttings below.

We understand the importance of providing you with the best quality plants, which is why we work with reputable companies like Beekenkamp Plants B.V. , Elsner Pac Jungpflanzen , Psenner, Florensis , Selecta one , Lazzeri Agricola ARL , and Volmary to propagate the young plants of Princettia? varieties carefully.

Princettia? in the Le Chic range from Vilosa.
Princettia? in the Le Chic range from Vilosa.

Our Princettia? growers are the real stars. With love and dedication, they grow these jewels.

Our dedicated Princettia? growers, including SV.CO , bygrowers A/S , The Mastergrowers , and Kuivenhoven Poeldijk put their heart and soul into cultivating the most vibrant varieties for you to cherish and enjoy. We take pride in bringing joy to your life through these beautiful plants.

You might stumble upon various Princettia? types packaged slightly differently at your local florist, garden centre, superstore, or DIY shop. Growers (collectives) often incorporate Princettia? into their trademarked collections, such as MoreLIPS, Dolc'Amore and Le Chic by The Green Brand Factory , Pligt Professionals B.V. and VILOSA . Therefore, if you spot a vivid pink poinsettia, you can be almost sure that it is a genuine Princettia?.

Princettia? in the Dolc'Amore range from Pligt Proffesionals.
Princettia? in the Dolc'Amore range from Pligt Professionals.

Princettia? is retails favourite autumn and winter ambience jewel. A princess on the store shelves.

Did you know that Princettia? is famous for creating a cosy autumn and winter atmosphere? You might be surprised to find these beautiful pink and white plants in stores as early as September. What's excellent about Princettias is that they can be used to decorate your home year-round, not just during the holiday season.

You can find them at various locations such as Intratuin , GroenRijk Retail , and Jumbo Supermarkten in the Netherlands; Dehner-Gruppe & ALDI Nord Group in Germany, Lidl France & Jardiland in France; and Blomsterlandet and Mester Gr?nn AS in Scandinavia. Look for them at your local plant and flower shops this winter!

Princettia? in the MoreLIPS range from The Green Brand Factory.
Princettia? in the MoreLIPS range from The Green Brand Factory.

By the way, have you ever wondered which spelling is correct: ambiance or ambience?

Both “ambiance” and “ambience” are correct spellings of the same word. The term “ambiance” originates from a French word that means “surroundings.” It refers to the overall mood or atmosphere of a particular setting. Therefore, when referring to the atmosphere that Princettia? creates, we at Princettia? use the French term “instant ambiance.” Source: grammarly.com

Get in touch with our professionals.

Please have a look at the contact details of our communication specialist, Francesca Lanzillotta , below for her contact details, or you can visit mnpflowers.com and princettia.eu for more information.

Francesca Lanzillotta - Marketing Communications Manager
Francesca Lanzillotta – Marketing Communications Manager

Francesca Lanzillotta

Marketing Communications Manager

MNP / Suntory

T: +31 (0) 172 50 67 00

M: +31 (0) 653 92 54 65

E:[email protected]

W: www.mnpflowers.com

New Princettia? varieties will be presented at Future Plant Trends 2023 (week 45). Register now!
New Princettia? varieties will be presented at Future Plant Trends 2023 (week 45). Register now!


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