The Story behind UE logo

Few years back when I was planning to start my own brand, I wanted to create a strong story with the logo. I wanted to showcase a woman, who is strong and independent yet soft and feminine. And with a cup of coffee and the vision of that woman in my mind, I created this logo.

A woman, who is strong-willed and in control of her destiny and doesn't mind going off the beaten path. Bold, fearless and assertive. She does everything in her capacity to make things worthwhile for herself and people around her. Her aura is contagious, her charm magical! A heart full of love, and mind focussed on her goals. The logo is a representation of that woman, who probably lives inside each of us but we often tend to ignore.

Logos go far beyond being just graphical representations, they carry very deep meanings and include vision, mission, brand value, and the messages that touch the heart of those watching. Many a times, before starting a brand, people miss out on the importance of logo but for me, it looks like a priority. It makes people identify the brand, relate to the value that the brand carries or even push positive referrals.

This logo is very close to my heart, just the way my brand is... the foundation of brand identity for Urbane Essence! It takes a vision, focussed thoughts, priority and the brand personality that you want to communicate, before designing a logo for a brand. So, keep it on your priority list if you are in the stage of starting a new business!!! #startup #logo #urbaneessence

Visit www.myurbane.com to know more about us!