The story behind our new Logo

We started Yulu with a mission to fix traffic congestion and improve air quality across big cities and drive India towards a path of sustainable mobility. We have come a long way in last year and half where we have not only proven that micro-mobility-as-a-service in India is possible but also got various stakeholders aligned and got the wheels rolling.

Our first logo was created to showcase the spirit of eco-friendly mobility, we opted to keep wheels of bikes, handle and seat. We got the blue color signal to signify the importance of IoT in our business. We added a nice tagline "PedalTheChange" to convey the change we are trying to drive. This logo was loved by everyone in the ecosystem including our passionate users.

We have now added a new light weight smart electric two wheeler called Yulu Miracle to our fleet, we thought of giving a new face to our brand. We want to make urban commute simple, connected, efficient, integrated and clean. I am very excited to launch our new logo to perfectly symbolizing the Brand YULU.

Would love to hear your feedback. Lets #RideThisChange together.