The story behind our fleet.

You might have seen DrivenMedia is launching an advertising fleet of its own within our very own haulier networks.

But why are we doing it and what's the story behind it?

Well, let me tell you a story...

Early 2017, I started introducing our truck advertising medium to outdoor media buyers and marketing agencies across the Uk. It seemed logical these work on behalf of many household brands who this medium would be perfect for

Most were more than happy to take information but I knew it was often being filed away and never looked at again.

But one outdoor media agency was blunt.

"I'll never recommend truck advertising to my clients because I don't see brands using it. I don't see it as an option. I notice billboards hourly but not trucks"

It seemed like a catch 22 situation how could we get the agencies onboard without advertising already on the road?

We needed to change our strategy, go directly to brands and get them to tell their agencies to add us to their media plan.

This goes against the grain of the advertising world. But it's exactly what has got us noticed.

Part of this new strategy is putting our money where our mouth is and launching our fleet. Showing how noticeable truck advertising is and the potential of the medium.

Next step is to get one of our fleet to park in front of their offices and wait for them to call us...