[Story No. 7] The Grilled Cheese Bistro Sizzles With Success

What happens when you combine two pieces of bread, slice of cheese, and a frying pan? The answer -- a winning business model.

The Grilled Cheese Bistro is a cozy downtown restaurant that launched in 2015, and has quickly become a staple for both foodies and novices alike.

Even though the concept of a grilled cheese seems rather simple, the culinary combinations that the chefs make are truly remarkable. The menu includes names like; Sam I Am, Gooey, Hangover, Dreamin' of Reuben, and Guiseppe (Melon, Prosciutto, Basil, with Local Wild Flower Honey, Balsamic, Mozzarella & Fontina).

When you walk into 345 Granby Street, you'll notice two things right away. First, that you're probably too late to the party and must wait for a table to open up. Second, that the aroma of sizzling grilled cheese makes everything okay. The cozy nature of the restaurant makes for a unique dining experience. There are only about 20 seats in the entire place so the physical setup means that you are constantly having food envy when the person next to you gets their order. It's probably one of the greatest marketing tools in existence, because every time I eat at GCB, I want to come back... the next day.

BEGINNER'S GUIDE TO DINING

• Johnny Appleseed | Apple, Cheddar & Local Applewood Bacon -- $9.5
• Fresh Cut Fries | Parmesan, Chimichurri, Sea Salt & more -- $5
• Smartmouth Brewing | Alter Ego -- $6

If you're looking for that classic comfort food experience, The Grilled Cheese Bistro should be high on your list. But remember, when planning your visit be sure to get there early... as there is often a line out the door. Learn more about GCB and view hours of operation.

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About the Series: Every week a local business or organization will be featured with the hope to tell their story here on LinkedIn. There are so many great restaurants, coffee shops, and retail venues in Hampton Roads that need a little help getting the word out to the public. The goal is to share a story, that will help people discover something new, whether a Downtown boutique or a beachfront bistro. If you've been to one of the destinations, comment below to share your favorite dish, product, or activity. 

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About The Author: Fred Rose is a digital communication professional with a passion for brand storytelling. After beginning his career with the American Red Cross -- he has since worked with a variety of organizations to establish brand & advertising strategies.