The Story of 2300+ Leads from 1 Simple LinkedIn AD
Shantanu Verma
Give me 1 hour/month & get 10+ ideal B2B prospects on your calendar who see you as the obvious choice | Fractional CMO for $1M to $10M consulting firms.
When it comes to LinkedIn Ads, I often hear the following from coaches & consultants:
Too Expensive.
Skeptical & Hesitant.
Tried it, a Waste of Money.
Just Seems Complicated.
Every challenge can become an opportunity, you just have to change the frame.
The truth is that with the right strategy and execution, LinkedIn Ads can deliver a significant return on investment.
Let's dive in and walkthrough the story of how one of our clients, an executive job search strategist, generated over 2300 leads + 70% of her sales in the last year from 1 simple LinkedIn AD.
Ready?
Here is the PROOF.
Let us analyse each element of the AD together.
#1. Pain
The format here is:
Attn: (Specific Audience) who feel (Negative Emotion)
This is a pattern interrupt and calls out to your exact target audience.
#2. Authority
The format here is:
I help AUDIENCE get RESULT.
Till date, I have PROOF.
You have to capture your authority in a single, clear sentence w/o any jargon.
领英推荐
#3. Offer
The format here is:
I've created a RESOURCE to share the SECRET.
Click below and I'll send it right over.
Clicks are driven by curiosity.
#4. Desire
I've tested hundreds of creative combinations and this works best.
A single colour banner with large bold text clearly stating the desire of your customer.
Give them that juicy burger with melting cheese, fries and ketchup.
What happens when the AD is clicked?
It opens a LinkedIn Leadform.
A few proven best practices:
1. The fastest and most cost-effective way to capture leads on this platform.
2. Capture their LinkedIn profile URL to reach out organically.
3. Capture their # no. to reach out via text message or your sales team.
4. Nurture them in your funnel, don't directly slam them with an offer.
These insights can maximise the performance of your existing or next campaign.
Use them. :)
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