Stories With Waves, Get Saves

A story should be authentic. It should be geared towards one specific public. And, as third ingredient, it should come in waves. You are always telling your story, but you vary the intensity of which you are doing it to showcase growth.

The story you tell should be a story about what your audience wants to hear in combination with what you have to say. Don’t post 10 (irrelevant) things on your Instagram every day, sometimes it’s better to work on something bigger and make your stories build on each other.

• One: You tell a big story, for instance the launch of a new product
• Two: You follow up with stories from customers who have received your product
• Three: You keep quiet and work on the next release
• Four: You start telling some things about the next release, you start building momentum
• Five: You are as loud as possible, people are expecting the new release (your previous promise) and you are now delivering

This is what Damin Singh has to say: “You are talking to your audience or community on a journey. Imagine going up a mountain. Every corner will be different, some completely and some similar. To get your audience excited build contrast into the narrative, so think of it like a movie. Well, think of a romantic movie. You have an easy beginning, and move into something sad/negative and then the lovers meet. It's exciting and then they fight and it's sad and in the end they get together.

Make your audience part of the conversation and get them excited for the release. And when you do so, you can ask them to help you. Don’t let your audience watch the train, let them jump on it. Because when you work in cycles you won’t overload your audience, and they will see the growth of your company from those distinct events.”

A story that is true, a story that is for a specific audience, and a story that comes in waves is a story that will stay remarkable and relevant.

Read more about storytelling in the extended blog at floriswolswijk.com