Stories Sell
Jonathan ?? Pritchard
Does your company exhibit at 2+ trade shows a year? What if there's a way to get 2-5x more business from your booth? Would that be worth a conversation?
“Stories are our original information storage & retrieval devices.”
That’s the quote by my friend Charles Faulkner that blew my mind.
The stories well tell ourselves embed our values & preferences into what role we see ourselves playing, how others show up in our story, and more.
And I’m sure you’ve heard of the Hero’s Journey as The Story Archetype? that has reigned supreme for thousands of years.
But, dang it’s?a lot?to remember.
What if there were something a little more simple?
Something that provided just enough guidance without needing a college degree to understand?
Fortunately for us, there is.
The image at the top here is Dan Harmon’s “Story Circle” and it’s perfect.
Dan Harmon is the creator of “Rick & Morty” so he knows a thing or two about story telling.
When I look at the story circle I’m reminded of Antoine de Saint-Exupéry’s quote “Perfection is not when there’s nothing left to add, but when there’s nothing left to remove.”
Once you understand how elegant & powerful this framework is, you can weave it into your copywriting, your website, and even your emails.
The results might surprise you!
Best thoughts,
~Jonathan
?? Jonathan Pritchard?is a mentalist-turned-consultant & the founder of?ZAVANT enterprises,?Institute of Applied Mentalism, & ROI Trade Shows.
Each project helps clients have more successful businesses through the power of better communication skills.
He's also the?author of several books?focused on the power of applied psychology, memory, and motivation.