The Stories that Make Us - From Entrepreneurial Dreams to Business Challenges and Triumphs

Once upon a time, stodgy old men tried to eradicate all creativity and fun from the corporate world.?

They banished their corporations to allegorical Ivory Towers keeping themselves far from the effects of imagination, ingenuity, and originality. They believed business should be serious, cold, and impersonal.?

Not fun. Not fun at all.?

Terrible story, right?

Thankfully, the tides have changed, and levity has been brought into the workplace. People are being encouraged to be creative and think outside the box to solve problems.?

?As we consider ways to invoke our creative juices, especially when we are addressing big challenges, we would be remiss to ignore the time of our lives that was overflowing with pure, unrestrained creativity.

And of course, we're referring to our childhood.?

Think back to the time when you lived in a world of stories and fairy tales with monsters to slay and fears to be conquered.?

Celebrated “Coraline” author Neil Gaiman was quoted saying,

"Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten."

When it comes to beating dragons and solving other, not so scary challenges, we believe there are so many places to tap into inspiration and one wonderful example lies in the tales we were told as children.?

Want to talk about considering solutions outside the box?

How about trading the family cow for a handful of magic beans? But hey – it worked out for Jack, didn’t it? It also worked out for another crazy dream chaser, Sir Richard Branson.?

But more on that analogy in the upcoming January 2023 issue.?

Mildly curious??

And there’s a bit more.

In addition to exploring and examining the captivating elements of these foundational stories, we will also focus on the importance of storytelling in your marketing strategy.?

The brilliant Margaret Atwood of “The Handmaid’s Tale” fame said,

"You’re never going to kill storytelling, because it’s built in the human plan. We come with it.”?

That’s a pretty big statement.?

Consider companies like Apple, Pixar, Coca-Cola, Patagonia. They’ve been leveraging the power of storytelling for decades. These exceedingly successful organizations have methodically leveraged the power of storytelling to build their brand.??

Why shouldn’t you??

No matter the size of your organization, storytelling can help you reach and connect with your target market.

Starting January 2023, the iSellSocial team will deliver monthly reflections on how you and your business can triumph over obstacles - both real and imaginary - through “Business Lessons from Children's Stories.”?

And for a little more fun, we'll also match the beloved characters in our favorite childhood tales to our most admired real-life leaders.??

We hope you will subscribe to our Business Lessons Newsletter and take the journey with us.?

There are great business lessons to be learned from unexpected sources.?

?? This December 2022 issue of iBrandStrategist ?? Dream it. Brand it. Make it. Monthly Newsletter was coauthored by Ivonne Ribeiro and Poliana Pasa .

The original cover image was ingeniously orchestrated by Isabela Gimeno using Midjourney 's incredible artificial intelligence platform.