Stories on Instagram vs Web Stories

People frequently mix up web stories with Instagram stories while discussing story content. Despite their similarities, the two cannot be used interchangeably since there are some significant variances. If you're going to use story material in your marketing, you'll need to know when to use Instagram stories vs. web stories. So, let's take a closer look at Instagram stories, web stories, and how they're supposed to be used.

The most important differences between web stories and Instagram stories

You should use both web stories and Instagram stories if you want to launch a content-based marketing strategy. While they have a lot in common in terms of content, each server serves a different purpose. The following are the most noticeable differences between them:

Expiration date: 24 hours

Your Instagram stories can only be on your profile for 24 hours, no matter how good they are. You may either reupload them or opt to upload a different story whenever their timer runs out. Web stories, on the other hand, may be active and visible for as long as you like.

Dependency on the platform

Instagram stories are dependent on the platform. This means you can only publish them on Instagram, and you can't share them on other networks. Web stories, on the other hand, are platform-Independent. As a result, you may use any platform to post and promote them.

The flexibility with which you can create

Instagram stories aren't difficult to make. You just download the Instagram app on your phone and complete the process with a few clicks. Web stories, on the other hand, are frequently a little more difficult. They provide you more freedom, but they also demand a little more effort and talent to look really good. Web story creator studio?is made easier with platforms like Digitelic. However, Instagram's simplicity is hard to top.

Device compatibility

While Instagram stories may be seen on any device, they are best suited for mobile. After all, Instagram was designed specifically for mobile devices. Web stories, on the other hand, may be customised to match any device. You may also create many versions of your stories to make them more fit for various devices.

SERPs (search engine results pages) and SEO

This is, without a doubt, the most important aspect to keep in mind when it comes to marketing. Specifically, your Instagram stories have no bearing on your SEO rankings. They also won't show up in your SERP. If you want to fight SEO, you should use web stories, which you may highlight in the SERP with a letter.

When should you use Instagram stories instead of web stories?

You could assume that if you don't have much marketing expertise, you should solely focus on web stories. After all, when you evaluate the differences, web stories appear to be a no-brainer. However, as previously said, both Instagram and web stories have a role to play. And the better you understand their functions, the more effectively you can maximise your marketing efforts.

Making use of Instagram stories

Instagram is a major social media platform with over 1.3 billion members. You have roughly 200 million business accounts among those users. As a result, if you want to have an online presence, you should consider setting up an Instagram account.

Instagram stories may be a great method to reach out to new people. The fact that story content is bite-sized, easy to grasp, and focused around enjoyment is one of the many reasons why it is so powerful. Instagram is the medium to choose if you can market your company through short, engaging stories. You may include links in your Instagram stories, which means you can simply use them to generate traffic to your website. Furthermore, because Instagram stories are quite simple to develop, you won't have to spend a lot of money on them. Of course, even with very brief material like Instagram stories, quality matters. In comparison to other sorts of content, however, Instagram stories are significantly easier to develop and maintain. If you're still trying to figure out what kind of brand storytelling you want to do, Instagram stories might be a wonderful place to start.

Making use of web stories

Web stories may be thought of as a more full, weighted version of Instagram stories. A excellent web story may help your online visibility and SEO ranking tremendously. A web story may be used to convey a lot more detailed story about your brand and to present your brand in an interesting way. To promote the message you think worthwhile, you may use interactive features, animations, video and audio material, as well as text blocks when creating it. And if you properly create your web story, it will be far more fascinating than even the best blog article.

While all of this is true, it's unlikely that you'll be able to come up with such stories on a daily basis. It takes time to write, develop, and market good web stories. As a result, they're usually a lot more expensive than your Instagram story. If you do decide to use them, we recommend that you start by promoting your company's main principles using web stories. This will not only familiarise you with web story design, but it will also assist your audience in understanding your company's mission.

Conclusion

A smart marketing manager makes use of all of the resources available to them. From basic social media postings to sophisticated SEO management strategies, we've got you covered. So, if you're planning to design a marketing strategy for your business, keep all of the tools in mind. When deciding between Instagram and web stories, think about what your organisation needs the most. That way, you can concentrate your resources on the most important components of your marketing campaign and guarantee that it is successful.

Schedule a Demo By joining up for a free trial with?Digitelic, you can begin telling your users their Web Story right away.

About Us :

Digitelic?is a B2B Web Story platform whose offerings allow any website or app to publish their own Web Story content or leverage the Digitelic content library, increasing engagement and conversions while also giving them access to their own traffic data and the ability to monetize through ads.?Digitelic?mission is to empower the open web with tools that enable Stories engagement outside of the walled gardens.