The stories behind the legal sector news
Simon P MARSHALL
Marketing expert for lawyers, solicitors and law firms @ TBD Marketing Ltd | Agency Owner | Marketing Strategy | PR | Digital Marketing | Business Development | LinkedIn training | Husband | Dad | #SimonSays
Clifford Chance excels itself…
This week on LinkedIn, Clifford Chance posted what may be the best recruitment ad I’ve ever come across. It’s an incredibly powerful video with real emotional impact – I don’t mind admitting that it made me tear up a little. In the four-minute clip, several of the firm’s lawyers are invited to sit in front of a mirror and are then asked “Who do you see?”. The lawyers – who are of different ethnicities, sexes and social backgrounds, and include an openly transgender associate – answer this question with disarming candour, letting the viewer see the human being behind the professional title.
But the real magic happens when the participants are shown messages from their colleagues, stating what they see when they look at them. There is genuine warmth and empathy here, and it has a visible impact on the lawyers in front of the camera. They speak with great affection of the friendships they have formed at the firm, the respect they have for their colleagues, and the value they see in the firm’s diversity schemes, which they are passionately dedicated to.
It all adds up to create a very positive impression of Clifford Chance as a firm without being in any way cheesy or over the top – you can tell that the participants are speaking from the heart when they say that they truly appreciate the career and the life they have built with the firm, and the opportunities it brings the both professionally and personally. I defy you to watch it and not feel moist of eye by the end.
… in more ways than one
Despite all the trials and tribulations that the global economy has faced of late, Clifford Chance put in its best ever performance last year. The Magic Circle firm posted its biggest turnover to date in 2022, recording £1.969m in revenue in the year to April. This marked a rise of 7.7% on the previous year. And the firm wasn’t tardy in rewarding its people for this outstanding result – it paid its top earner a whopping £4.94m last year, which represents a 53% earnings rise for whoever this fortunate individual may be. Overall, the firm’s 14-strong leadership team were paid £34m in the 12 months to the end of April 2022, up from £28m the previous year. Wowzers!
Perfectionism and the pottery parable
I came across an inspiring and thought-provoking post by Sam Burrett on LinkedIn this week. In it, Sam talks about the pottery parable: two groups of potters spend 30 days making pots – however, the first group makes a new pot each day, whereas the second group focuses on making just one pot during that time. At the end, the groups come together to judge the best ten pots made by everyone during the 30 days. You guessed it: each pot chosen was made by the first group.
The lesson? To bastardise a quote by Voltaire, “The perfect is the enemy of the good”. As Sam writes, too many of us are perfectionists who want to get everything right the first time, every time. But it’s only through practice that we gain the skills, knowledge and confidence to excel. And we can only get it right by first getting it wrong, many times over.?
US law firms are stealing the limelight this week
A calendar year end for US law firms means that the news cycle tends to be dominated by them, even in the UK legal press, for the next few weeks as they announce new lateral hires (many of whom have been waiting for year end to quit).
Here’s a selection of stories from the UK legal press around big moves this week:
领英推荐
The Top 20 litigation cases of 2023
On Monday, The Lawyer posted its Top 20 cases for 2023. Selected from submissions provided by nearly every major firm, these are the year’s most dramatic and significant courtroom battles that should be on every litigator’s radar.
Take a look at the article and you’ll see a detailed summary of each of the Top 20 cases; the date, duration and location of each trial; and the full list of barristers and lawyers instructed for each dispute.
Shepherd & Wedderburn is the only top 100 firm named as a party to proceedings, in its defence of a professional negligence claim brought by Sheffield United and others. ShepWedd is represented by DACB’s Ross Risby.
The full top 20 cases of 2023:
Dates for your diary
I hope you've enjoyed reading this week's edition!
Thanks,
Si Marshall
Legal marketing specialist ?? LinkedIn coach & trainer ?? Saltmarsh Marketing & HelenSquared ?? Marketing coaching & programmes ?? SEND parent ??
1 年Oof that is such a wonderful campaign from Clifford Chance. Really emotional and human and inclusive. Really tells a great cultural story.
Employment lawyer for progressive purpose & values driven organisations | Co-founder @ Ramsay Paterson LLP | Nature inspired ?? | Supporting purpose driven employers and their people to thrive
1 年Love the pottery analogy! ??
Public relations specialist
1 年The Clifford Chance ad is brilliant, and emotional - I loved it.
Copywriter for the legal and professional services sectors ?? | I make your thought leadership zing on the page ?? | Professional wordsmith, passionate linguist and former translator ???? ???? | Bookworm since forever ??
1 年The Clifford Chance ad really is *very* good! As one of the lawyers says, making yourself vulnerable to others draws people in, and that's exactly what the participants are doing here.
Marketing expert for lawyers, solicitors and law firms @ TBD Marketing Ltd | Agency Owner | Marketing Strategy | PR | Digital Marketing | Business Development | LinkedIn training | Husband | Dad | #SimonSays
1 年Pictures of Moore/Swayze removed after advice from our copyright lawyers, eh Jemma?