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Julian Aldridge的更多文章

  • Open Or Closed?
    2024年10月11日

    Open Or Closed?

    Five Revolutionary Lessons for Every Challenger. By Julian Aldridge, Founder, Enact Agency “We live in a wonderful…

  • A Hotel By Any Other Name
    2024年9月13日

    A Hotel By Any Other Name

    How To Keep The Promise in Your Brand Promise. By Julian Aldridge, Founder, Enact Agency “It’s not what you look at…

  • Be Like The Carnivore
    2024年9月6日

    Be Like The Carnivore

    Challengers Do One Thing Really, Really Well, And Damn The Rest. By Julian Aldridge, Founder, Enact Agency “Travel…

  • Service, But Not As We Know It
    2024年8月30日

    Service, But Not As We Know It

    Lessons on How Not To Do Things From the World’s Least Favorite Airline. By Julian Aldridge, Founder, Enact Agency…

  • It’s Not Unusual
    2024年8月23日

    It’s Not Unusual

    Why Challengers See The Extraordinary in the Ordinary. By Julian Aldridge, Founder, Enact Agency “Blessed are the…

  • A Monster By Any Other Name
    2024年8月9日

    A Monster By Any Other Name

    Stories of Hope and Resilience from the Plantation Era. By Julian Aldridge, Founder, Enact Agency “We travel, some of…

  • The British Invasion
    2024年1月5日

    The British Invasion

    How Nike Broke adidas’ Stranglehold of UK Sport, by Julian Aldridge, Founder, Enact Agency “The real voyage of…

  • They Eyes Have It
    2022年5月2日

    They Eyes Have It

    Challengers may know no more than anyone else in their field — they just ask different questions, take different angles…

  • Instant Feedback
    2021年6月1日

    Instant Feedback

    Great brands don’t just ask for feedback, they engage constantly with their fans

  • Let Us Eat Cake
    2021年5月26日

    Let Us Eat Cake

    How Challengers Manage to Have Their Cake and Eat it Too. By Julian Aldridge, Founder, Enact Agency Who doesn’t want…

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