Stories

Regardless of your audience or industry, using the art of storytelling in your sales and marketing will engage, entertain and educate your prospects.

Storytelling in marketing helps consumers to understand why they should care about something, and it works to humanize your brand. An authentic story is easy to understand, regardless of of your age.

Here is Disney using story in their marketing ad:

Here is another example from Coca Cola

Even though brands got more martech at our disposal than ever before, the power of a simple story holds firm. However you choose to tell stories, as long as you spin a good yarn – with compelling characters, an intriguing plot and plenty of emotion – you’ll keep your audience captivated.