The Store
Joe Jacobi
Olympic Gold Medalist?? Performance Coach ?? Author ??? Unlock Your Why, Achieve Impacting Wins, & Ride Spectacular Life Waves ??
You enter through a glass door that leads into an open room. Softly lit with wood floors that cleanly meet white walls, the space seems to naturally displace tension or challenges that accompany you at this moment in time.
In the middle of the room atop a blue rug are a coffee table, two chairs, and a white display table. The intention of this store plays out right here in this area.
At the back of the room is a red door. Hanging on the door is a white sign of caution that reads, “The Noise.” While this door was never a part of the original design, it can not be removed.
Outside forces cause the door to rattle and shake. So, the store’s keeper places extra care to small details that help return your attention to the purpose of being here.
On the display table are the store’s three featured products, each of which are easily accessible from where you and I sit:
1) A blue notebook with the word, “Simple,” across the front. This product encourages and frames deeper reflection.
2) A white box with the word, “Less,” on each of its sides. This product delineates the very few life components that matter most from the many that seek to distract.
3) A clock with no numbers nor hands — just the word, “Slow,” across clock’s face. This product expands the boundaries of our most precious resource.
The store’s keeper continually tests and refines each of these products in the Pyrenees Mountains. Then, after undeniable proof of their success, he packages them with compassion and gratitude.
The beauty of these products is that each one perfectly adapts to the user who chooses to try them.
The three products may not immediately solve your problem. But, when used every day, they provide a powerful and proven framework to move, change, and evolve.
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The most challenging part of the store’s design is the departure. Upon exiting the store, people often leave through the red door in the back.
So every Sunday morning, the store sends out a reminder that you do not have to leave through the red door.
Instead, you can simply choose to start again through the same door that led you here.
With gratitude,
-Joe
Joe Jacobi
Olympic Gold Medalist?| Performance Coach?| Author
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5 年Chill Mart!
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5 年Interesting Joe Jacobi....Simple, Less, Slow. Tell me more insights?
Talent Management Strategist (CIPD) | Founder 3Plus | Inclusive Recruitment | HR Project Management | Anti-Bullying, DEI Champion | Career & Trauma Informed Coach | Trainer | Psychosocial Safety ISO 45003 |
5 年Your store is very appealing!
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5 年Enjoyed the fantastic visual analogies in your article Joe Jacobi. They will have me thinking all day on what my store looks like to others. ???????????????? Thank you for your insights. ???? Kevin D. Turner @ TNT Brand Strategist LLC BOD SMU Big Data Advisory? & SMU Cyber Advisory
CEO / Owner at VasaTrainer.com Author, Business leader, Inventor, Product Designer & Developer, Consultant on request
5 年Joe, Excellent article.? Thank you!