Store Detectives: A Strong ROI for Luxury Retailers
High-value items such as premium leather jackets, with an RRP of c. £1,000.00 each are desirable to offenders o their re-sale value

Store Detectives: A Strong ROI for Luxury Retailers

When it comes to luxury retail, maintaining the delicate balance between exceptional customer experience, colleague safety, and loss prevention is no easy task. Rock Security Solutions has been privileged to partner with a renowned luxury fashion retailer since November 2023, delivering a tailored solution that reflects their brand values while addressing persistent security challenges.

A Tailored Approach to Loss Prevention

Since the beginning of our partnership, we’ve focused on providing highly skilled in-store loss prevention officers who excel at blending security measures with the high-end customer experience expected in luxury retail. These officers not only protect merchandise but also ensure that store colleagues feel supported and safe in their workplace.

However, in December 2024, the client faced a spike in theft at one of their boutique London stores, involving prolific offenders with a history of targeting high-value items on the local high street. Despite the client’s efforts to secure additional police support, resource constraints left them exposed. That’s when Rock stepped in with a dynamic solution.

The Game-Changer: Store Detectives

In collaboration with the client’s head of loss prevention, head of operations, and store manager, Rock deployed one of our undercover store detectives to the boutique. This highly trained professional focused on discreetly identifying, preventing, and reporting criminal activity while providing a reassuring presence for store colleagues.

Within just three weeks, the results were transformative:

  • Dramatic Reduction in Stock Losses: The store detective successfully prevented thefts amounting to thousands of pounds and deterred one of the most prolific offenders in the area.
  • Incident Management Excellence: During one incident, the offender became aggressive, causing property damage and attempting to harm the detective. Leveraging his training and experience, our store detective safely detained the individual until police arrived.
  • Client and Colleague Reassurance: The intervention not only protected valuable stock but also gave store colleagues peace of mind, knowing they were working in a safe environment.

The offender now faces ongoing charges, and our store detective has been recognised with an Act of Bravery award for his courage and dedication.


Hassan Malik (Account Manager), FB (Store Detective) and Ross Merison (Company Director) - FB was recently awarded for an 'Act of Bravery'

ROI Beyond Numbers

The client has seen a significant return on investment in a short period. By addressing the issue proactively with a multi-layered approach—undercover store detectives combined with in-store loss prevention officers—they’ve not only safeguarded high-value stock but also protected their brand reputation and improved workplace morale.

As a result of this success, our store detective now supports the client across additional boutique locations in London, ensuring consistent security coverage tailored to their operational needs.

Three Tips for Luxury Retailers on Loss Prevention

Here are three actionable ways luxury retailers can enhance colleague protection and prevent stock losses:

  1. Invest in Store Detectives: Undercover officers provide a discreet yet effective solution for tackling organised retail crime and deterring prolific offenders. Their presence protects both merchandise and colleagues.
  2. Adopt a Multi-Layered Approach: Combine visible in-store loss prevention officers with advanced technologies, such as remote CCTV monitoring and undercover detectives for comprehensive security coverage.
  3. Measure and Analyse Incidents: At Rock, we record every incident, including the value of stock stopped, deterred, or recovered. Providing transparent insights into ROI helps clients make informed decisions while ensuring peace of mind.

A Trusted Partner for Luxury Retailers

Rock remains committed to supporting luxury retailers by delivering bespoke, effective, and brand-aligned security solutions. Whether through loss prevention officers, store detectives, or technology solutions, we ensure our clients’ assets, colleagues, and reputations are always protected.

If you’d like to discuss how Rock can enhance your security measures, feel free to connect with us today.

Rock Security Solutions



Lee Cousins

Retail Manager Harrods

1 个月

Hassan Malik well done to you and your team. Was always great working with you in House Of Fraser.

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