Stop Your Emails From Being Marked As Spam

In a perfect world, your emails should go straight to the recipient’s inbox, get opened, and generate click-throughs. But you can’t get conversions if your content is being marked as spam.

Spam used to be pretty easy to identify. You’d get a message saying you won a contest you didn’t enter. The subject line would have sketchy characters. And the message would come from an unknown sender. But email software has improved over time, and these messages tend to go straight to the spam folder.

Here are 6 tips that will help you avoid having your emails being flagged as spam:

1 Don’t buy subscribers

1. If you’re buying email lists and sending content to people who never signed up to receive them, there is even a greater chance you’ll be heading for the spam folder. An average person who works in an office receives 121 emails each day. They won’t waste time checking unwanted messages. What you can do is to focus on growing your email list. Include signup forms on your website.
2. Limit your sending frequency
3. Distributing promotional emails on a daily basis is not going to help your cause. You need to be selective when you send a new message. What you can do is when a new customer signs up to receive your content, ask them how often they want to hear from you. You can segment this list by people who want weekly messages or just a monthly newsletter.
4. Don’t try to trick the recipient
5. Tricking your customers can damage your brand. In addition to marking your message as spam, the recipient might ultimately unsubscribe from your email list. Research showed that more than half of consumers say they have felt cheated or tricked into opening a promotional email.
6. Stay relevant
7. You need to focus on the content of your messages. Don’t send content just to say hello or provide a friendly reminder that your company exists. Your subscribers don’t care about this.
8. Segment your list
9. Group audiences by demographic variables or web traffic source. Whatever dimensions you choose for segmentation, make sure that they reflect a clearly defined set of user characteristics.
10. Master your subject line
11. A successful email marketing campaign starts with the subject line.You could have the best promotional message in the world, but nobody will see it if they don’t open the message. It’s in your best interest to keep your subject line as short as possible. Email subjects between 1 and 20 characters yield the highest open rates, regardless of what type of email you’re sending.

To summarize, never buy subscribers or send unsolicited emails. Instead, use your website as a tool for growing your email list. Don’t send marketing emails too often. Also, do not deceive your subscribers by tricking them into opening a message. Always make sure the content of your emails is relevant. Learn how to write subject lines that lead to opens and clicks as opposed to the spam folder.?

Following these tips will help you avoid getting marked as spam. Ultimately, this will lead to higher conversions for your business.