Stop Your Business Bottleneck

Experiencing a bottleneck in your business? Check out this interview with Jaime Jay. Our guest is another person who is a business builder. A resource that a lot of solopreneurs and small businesses need. His name is Jaime Jay. At the core, Jaime Jay is a connector of personalities and brands. He constantly challenges himself to be a better human being. He’s also an amateur hockey player and a starter geek who truly enjoys his clients rediscovering themselves, their companies and how to realize their why. He’s worked with clients in Canada, the United States of America, the Philippines, other countries in Asia and Mexico. He’s responsible for growing, leading multiple management sales and operations teams. He co-founded and operated a publishing company.

Talk to us a little bit about what you do. You have the logo, the Bottleneck Virtual Assistance. Why is this so important for solopreneurs and small businesses, to know about how they can utilize this?

I love our little tagline. It says, “We help stop the bottleneck in your business.” For a lot of solopreneurs or entrepreneurs not necessarily small business, they’re starting to feel the effects of growth. The E-Myth Revisited comes flashing back into my face. You enjoy baking cupcakes but then all of a sudden you have to start getting vendors, paying invoices and all of this craziness happens. You find yourself creating a job, which is not why we as solopreneurs or entrepreneurs got in the business. We got in the business to have a better quality of life, spend more time with their family and being in control of the decisions that we’re making.

Oftentimes and this is something not a lot of us solopreneurs or entrepreneurs want to believe, understand or say to ourselves but oftentimes we’re the bottleneck. The reason why is because we got into business doing one thing but there’s no way possible, we can be good at every single aspect of the business. How can we be the best marketer in the world, the best salesperson in the world, the best bookkeeper in the world, the best social media in the world, the best CEO in the world, the best COO? They go on and on. Earlier on when you don’t have a lot of work, it’s pretty easy. You have your vision, you’re baking your cupcakes or you’re doing whatever it is, making those widgets and you’re having a lot of fun with it.

Do something as if it's the last time you're ever going to do it.

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All the sudden you start getting in more clients and all of a sudden you have to become more organized. All of a sudden you’re starting to drop the ball here, you’re starting to drop the ball there or maybe you forget to call somebody back. You get your first upset customer or your first upset client and then it hits you in the face like, “How am I doing all of this? I’m not able to make it home, eat with the family.” Maybe you had to cancel the trip with wife or your husband or boyfriend or girlfriend or spouse, whatever that may be this weekend because you had to work this weekend in order to make up for everything you missed this week so they could be done on Monday. All this starts bearing down on your shoulders.

It starts crushing you and you fall back into that job. Why did you leave corporate America? Why did you leave the security of that job? It’s because you had this grandiose idea. All of a sudden you feel you’re in the back in the same place. This is one of the reasons why I’m a huge systems and processes person. One of my favorite mantras is, “Do something as if it’s the last time you’re ever going to do it.” Meaning you have to document everything, especially for solopreneurs. When you’re getting started, every single thing that you do that’s a repetitive task in your business, I so encourage you to find what’s best for you either you record, screen capture, you write it down whatever it is.

Write down everything that you do in your business and in the steps you do to complete those tasks. This does two things for you. It builds clarity and direction for you. The second thing is if you ever do want to hire somebody because you’re getting so busy, there’s no way that you can look into Juliet Clark’s brain and know exactly what she’s thinking. That happens all the time, you’re like, “How do you not know this?” “I’m not Julia Clark,” but if you give somebody a written-down workflow, process or system, there is no way someone can look at that and not know what you expect of them. Those are a couple of things that we do at Bottleneck to help encourage people to get their businesses going by systematizing the process.

That is such a great point because I will admit, I want to stay in my zone of genius and I am so impatient when it comes to trading. I might be up there as the monster boss from hell. I’m super impatient when it comes to that. You told us what the big bottleneck that you think is in most businesses. How do you know when you’re ready to hire?

You probably know about this, shared or maybe even told other people to do something like this. The first thing I would do is take a DiSC profile and then possibly even an enneagram or something like that. Figure out your communication style. A lot of understanding who it is that you are, where your strengths and weaknesses lie is very important before you begin to hire anybody. What would you say is your biggest strength?

Getting things done.

Click here to read the article in it's entirety: https://superbrandpublishing.com/jaime-jay-stop-the-bottleneck-in-your-business-with-virtual-assistants/

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