Stop yelling at your customer

In fact it is simple, from mass marketing to one-on-one marketing, we simply lost it. We are used to just bomb the consumer with information. In the hope he or she will pick up this communication. But we simply don’t, because we as consumers are overloaded with information.

Consumers experience ‘marketing communication’ as an irritating and frustrating way to grap the attention. Be aware: This negative feeling could also reflect directly in a negative brand perception. Can you imagine: you invest in fact in negative attention.

Why don’t we all put more energy in our approach towards the customer. Simply create more SYMPATHY in that approach. So that marketing becomes more likeable.

We as marketeers and agencies have the duty to change that. 

It is like when I meet you in a bar. What would you do if I would directly start talking about myself with a loud voice. You would simply walk away.

But what if I order you a drink... first! To create a smile, a 'thank you'. Sympathy! You can start a conversation.

It is as simply as it is. Think about it. My company does it with an instant (instax) Photo. To break the ice and start a conversation. It is just a smile we create, but a very important one. To start communicating.

What would you do to create this sympathy?