Stop writing content to EDUCATE your market

If you're writing content to educate people on why they need to do the thing that you offer then you're creating content for the wrong people (which is one of the reasons why you're not making the number of sales you want each month)

I see a lot of advice out there about how to convince people that your offer is right for them

And to educate them on why they need your services

If you're doing this you're looking at your offers, ideal clients & marketing all wrong.

Let me explain...

Last year I had a client who offered "mindset coaching"

They posted a lot of content about why mindset coaching was important, all the amazing things you can do & achieve with the right mindset, how to shift your mindset in certain situations, etc.

It was all very educational & helpful

They put hours into writing content & offering free coaching calls in the hopes these people would become clients (anyone else tried that strategy? ?)

People LOVED the free coaching calls

Yet hardly ever signed up for a paid program

The big problem with the way this coach approached their business was they weren't clear in their own mind about who their services were best suited to.

They were trying to serve anyone who was open to working on their mindset.

This put them very much in "chase & convince" energy

By the time they signed up to work with me they were ready to give up on the business & go back to getting a job.

I was their last hope (no pressure, right?!)

We looked at their strengths & expertise which included mindset coaching, of course, as well as helping people move past their money blocks.

We looked at the types of clients who they had successfully worked with who got great results & who they really enjoyed working with then did a bit of research to figure who their best-fit, highest level client might be & the problems they were facing

We decided their market was experienced online service providers whose business was older than 3 years, had sales & marketing strategies & all the business systems in place who were looking to grow their businesses but had hit an income ceiling because of various fears and limiting money beliefs and were looking for help to end the self-sabotage.

--> We created a "First Date" Easy-Yes Offer designed to give this person an almost immediate shift

--> We dialled in my clients' messaging and implemented their pre-selling content strategy

Booking clients became simple & fun for my client because they had a clear offer designed for a specific person and no educating, chasing or convincing was necessary to sign these clients up...

...They were already actively looking for a solution

If you find yourself writing a lot of educational content & convincing people they should be working with you there's a good chance you're not targeting the right people with the right offer

You want to make sure your offer is the exact thing that will make all the difference for them at their current stage of their journey

If it's not, your services will always be hard to sell

When you align your gifts & expertise with the right people & right offer then no educating or convincing is necessary

Hope this makes sense?

If this resonates and you're wondering if you're targeting the right people & what your Easy-Yes Offer could be, then you might be a great fit for The Sovereign Coach Accelerator.

This is a 6 week program where we'll work 1-1 on:

1. We’ll start with identifying who your BEST-Fit Client is & the transformation you can help them achieve.

I know you can work with many different types of people, but for you to be able to call in the high-level clients you want you need to be clear on exactly who you are best suited to serve.

2. We'll create/refine your "First Date" Easy-Yes Offer priced at $2k - $5k with the outcome your Best-Fit Client wants

3. We'll implement your pre-selling content strategy so your marketing does the selling for you, resulting in prospects reaching out ready-to-buy. We'll use my 4 content frameworks:

1. “AHA” post formula designed to get your market to think differently about their situation and solutions and gives you automatic authority.
2. The Triangle of Wisdom to tell everyday stories that make you more memorable than the competition and overcome objections.
3. The Offer post formula that calls in your Dream Clients and allows them to self-select your program.
4. Hand-raiser frameworks that get warm, interested prospects to raise their hands and start a sales conversation.

I’ll help you tweak all your copy so you have the clear message your future clients are craving and you’ll be able to use this process with any marketing strategy over and over again to book clients.

4. Last, but certainly not least, if you need it I’ll help you move through any doubt, fears or insecurity preventing you from taking the necessary action in your business and will give you the tools to create a sense of safety and security going forward so you can fully step into your role as a Sovereign Coach.

At the end of this program you'll be clear on who your Best-Fit Client is, will have an offer that's easy for them to say yes to as well as a preselling content strategy that shortens your sales cycle & allows you to book more clients (at least 2-5 clients per month) with ease.

No more chasing, convincing & educating people

If you'd like the rest of the details just send me a message saying CLIENTS.

I'll ask a couple of questions to make sure I can help you get the results you want & will send over all the details. (or you can answer the 3 quick questions here )

In your corner

Ann

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P.S. When you're ready, here are 4 ways I can help you simplify your sales & marketing and help you attract and enroll more high-ticket clients.

1.?Want to use your content to attract high-ticket clients?

If you want to use your content to attract and enroll clients into your $2k - $5k programs without long sales call or having to handle objections then?watch Content That Creates Clients. There's no charge.?Get instant access here now.

2. Get instant access to?my self-paced Six-Figure Content Sales System Want an easy content creation plan that shows you how to write powerful content using your own voice and personality that?pre-sells your services and gets HOT prospects reaching out ready-to-buy??Click here for details

3.?Stuck & looking for a breakthrough without signing up for a program?

Book an UNSTUCK session? for only $297 where we'll chat about you, your biz, where you're trying to go & what's REALLY stopping you. Then we'll map out a simple plan that will get you unstuck & moving towards your goals again. This session can also be used to clarify your Best-Fit Client, tweak your Offers, review your content & create a content plan, etc.

4.?Join The Sovereign Coach?Accelerator & Increase Your Income, Impact & Freedom

This program is for ambitious coaches and experts ready to achieve consistent $10k, $20k + months WITHOUT all the 60-minute calls, ads, funnels, “handling” objections or “hustle” and who desire to feel safe and secure with the decisions they make & actions they take to grow their business.?Send me a message saying CLIENTS & I'll send the details.