Stop watching form the side-line - join the game!
What I learned from the 1st wave of the Tableau Stadium Tour 2016
If you introduce something new and game changing, it always takes a while until people adopt it. Of course there are some early adopters, but the crowd is normally standing on the side-lines, watching carefully. They want to see what's happening and wait until it's safe to join the game. Germans tend to be even more reserved, wait a little bit longer and analyze every aspect of this new thing before they make a move. (as a German I can safely say this :-)
The same thing was happening to Tableau. When we started to sell in Germany in 2012, it was hard - people did not trust this "new" way of doing BI - they associated "Self-Service" with the restaurant with the golden M. Not with Analytics and Data Discovery. That was something experts with scripting skills were doing in the basement.
When we were running events in Germany at this time, only a handful of brave people and visionaries came to see us. Most people were watching from afar, expecting this new thing to fail.
But things changed quite quickly and this "Tableau thing" has proven to be the new state of play in the Analytics business. It's safe to join the game - and it is fun too!
People don't mill around the side-lines anymore, they are storming the field. If you have attended the first wave of the Tableau 2016 Stadium Tour earlier this year, you have seen this live. Each of our 8 events has been sold out and within 6 weeks we have seen over 1.200 people attending. Over 75% of them attended a Tableau event for the first time - curious about this Tableau things everybody is talking about. And they loved it!
Quote from a attendee "I have to admit that I joined the event because I'm a fan of Borussia Dortmund and only wanted to see the stadium. But after what I have seen today I'm leaving as a Tableau fan!"
To make such great things happen it always takes a village - so a big thank you goes to:
- our fantastic customer speakers from Questback, BMW, Daimler, Danone, Rebelle and Butler for sharing their impressive Tableau use cases
- our great partners - HPE, Exasol, Theobald Software, M2, Alexander Thamm, Kernpunkt, Schneider & Wulf, Interworks, SDG, The Information Lab and Multibase for supporting the tour in such a great way
- our unbelievable Tableau presales team for demystifying the secrets of soccer (we call it football) with Tableau in such an entertaining way
You may say "Ok that's great, but what is in it for me? Is it too late for me to join the game?" No! It's the right moment and there are plenty of options to participate:
- You could join one of our upcoming Stadium Tour Events in Zurich (Apr 5th), Nurnberg (Apr 13th), Salzburg (May 10th) or Cologne (May 12th).
- You could test our software and start your own Tableau journey today.
- You even could join our team! We looking for great sales, pre sales, marketing and development people in all our offices around the world. Currently we have 342 jobs waiting for you.
The only thing you should not do, is standing on the side-line!