Stop wasting your time

With a commission based income, it is natural to watch where every penny goes. If you can do it yourself, why hire someone else when you can do it yourself for free?

While this approach does make sense, it can also be a major factor holding you back from improving your performance as a real estate agent.

As a commission agent, you are the CEO of your own small business. Like any other manager, you call the shots on where time and funds are invested. And a lot of the time, that means you are actually insourcing tasks which may be more effectively performed by someone else.

Getting professional help can actually help save you time, money and increase your earnings significantly.

Here are a few examples.

A wealth of experience

If you were given an elaborate puzzle, which if solved would give you a cool 1 million in cash, how motivated would you be to try solve this puzzle?

Imagine then if your approach to solving this puzzle were to try combination after combination, without any view as to whether you were actually getting closer to the solution?

You could potentially waste countless hours, spinning your wheels and getting nowhere.

What if I told you that this is happening in your real estate business? And that there are people out there who have gone the course, solved this maze and now offer to teach and coach you on how to solve the puzzle.

Tapping into their experience would be invaluable, and provided that the cost for consulting this person was right, consulting them would be an obvious choice.

And so it happens in your own business. Trying to work everything out on your own is the same as trying to work out the puzzle without asking a single soul who has gone before you.

Apart from saving time, this can also save you money. Those who have gone before you to solve the same problems can also guide you on where to focus your time and resources.

Coaches, advisors and trainers are often able to help guide you as to which techniques are the most effective in your particular business.

Make good use of experts, they will save you the trouble of reinvesting the wheel and show you the path to effectively achieving your goals.

Equally motivated, unequally skilled

Another consideration is whether or not you can learn a tasks means that you should in fact do that task.

Take routine bookkeeping for example. While many agents are more than capable of mastering the topic themselves, the time taken to correctly prepare your monthly and yearly financial statements, will you be able to complete these as fast as your local bookkeeper can?

For many, even with mastery of the topic these tasks can take twice or three times as long when done themselves.

Is the time spent preparing your own filings best applied to learning the ins and outs of financial procedures, or better spent developing and honing your craft?

Arguably, in the long run you will always be better off developing your professional skills versus those of others.

Scale

Not all tasks that should be outsourced need to be complex or require professional knowledge.

Simple mailings or office duties, for example, can take a large amount of your time. Despite that you may be the most efficient at these tasks, continually investing your personal time into these tasks may be holding you back from scaling your real estate business effectively.

For example, without delegating these tasks to other team members or employees, you will not be able to focus your time on other areas such as more house showings or cold prospecting.

Conclusion

As CEO of your real estate business, investing your time and resources in not doing everything yourself can often be a sound decision that makes you money.

Seeking the counsel of experts can help unlock pathways and strategies to increasing your earnings, and complete complicated tasks efficiently. Delegating other tasks can help you scale your business so that you can focus on the areas where you receive the highest return on your time.

Jesse Garcia is a real estate agent and CEO of Zipi, a real estate back-office management and accounting platform. Prior to founding Zipi, Jesse ran two multi-million dollar real estate offices that housed over 200+ agents.