STOP Wasting Time on Ineffective Marketing Approaches
Chris Decker ?
Your Key to Better Content ?? Helping Founders, Creators and Changemakers Create Profitable ?? Video Content ?? | Do Good (Financial) while Doing Good (Impact) ??
Are you tired of wasting time on ineffective marketing strategies?
In this episode of the Creative Potential Podcast, host Chris Decker sits down with Scott Martin, a renowned podcaster, author, and growth marketer, to explore the critical shifts happening in today’s marketing world. Scott introduces his innovative “Groundswell Methodology,” a unique approach that focuses on building consumer trust, creating value, and fostering long-term relationships.
With the rise of AI and increasing mistrust in traditional marketing, Scott emphasizes the importance of authenticity and coherence. Instead of chasing quick sales, businesses must focus on building meaningful relationships with their audience. In this episode, Scott breaks down his Groundswell Methodology into four key phases: Build, Give, Grow, and Transform. This approach shifts the focus from merely gaining customers to delivering genuine value.
Listeners will also learn about Scott’s thriving community of impact creators on Mighty Networks and how private, value-driven communities are overtaking broad social media platforms. If you’re ready to transform your marketing strategy and dive into the psychology behind consumer trust, this episode is a must-watch!
Free Offer
Don’t miss the chance to download the first 50 pages of Scott’s book for free and get inspired by his expert insights (--> Free 50 Pages).