Stop Wasting Money On Google Ads

3. Research and add negative keywords

Exploring and carrying out a strong negative keyword list can be one of the fastest ways of saving your spending financial plan.

For example, if the product or service you are advertising is not free, make sure that you eliminate ads from showing to people who are looking for a free option.

Implementing negative keywords can be one of the most effective ways to negate wasted as spend.

4. Create custom ad schedules

Creating a custom ad schedule on a campaign-by-campaign basis can be an extremely effective way to minimize spending when visitors are clicking but not converting on your website. With custom ad scheduling, advertisers can choose to turn off or make bid adjustments to decrease spending over the course of a week.

Effectively spending less during those off-peak hours (or when your store is closed) is a great way to save your budget.

Custom ad schedules can also be used to increase spending during peak hours. So take that money you saved from the poor converting times and use it to further boost your ads when you convert best.

?portent