Stop wasting money on Ads that don't convert and double your sales with this

Repeat after me; henceforth, I will make smarter marketing decisions for my business????

Come to think of it, why, from the outside, does it seem like Growth and Marketing professionals make a lot of money?

Well, if they do, it is because they perform a lot of detective tasks using frameworks like attribution modeling.

Understanding how customers interact with your brand across different touchpoints can enable you to make data-driven decisions to optimize your marketing campaigns and drive sustainable growth. So, attribution modeling is basically figuring out which of your marketing strategies actually got someone to buy something.?

Once you've got your touchpoints (ads, social media posts, emails, and all those other places where you meet your potential customers), attribution modeling tries to figure out which of these touchpoints were the most important in getting someone to buy.

For businesses who set aside some cash for marketing, this process helps you spend your money wisely. If you know which channels are bringing in the most customers, your team can focus more on those and less on the ones that aren't working. It also helps the team understand how your customers think and what they're looking for.

Now, there are a bunch of different ways to do attribution modeling. You can give all the credit to the first thing a customer saw (first touch), the last thing they saw before buying (last touch), or split the credit up evenly (linear). There are also some more complicated models that try to figure out how much each touchpoint actually contributed to the sale, but we will leave that for another day.

In the mean time, choosing the right model depends on what you're trying to achieve and what kind of data you have. It's also important to remember that attribution modeling isn't perfect. There are always going to be things you can't track, because as you know, humans can be unpredictable.

Essentially, attribution modeling is a powerful tool and there's no one-size-fits-all approach to it.

Do you already use attribution modeling or will you be trying it soon? Let me know in the comment ??

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