Stop Waiting, Start Winning: How to Create a Stream of Coaching Clients on Your Terms

Have you ever found yourself waiting for coaching clients to fall on your lap?

...Maybe you're waiting on client referrals.

...Maybe you hope someone will be matched with you on a coaching app or

...Maybe you depend on one or two corporate clients as your income source.

There is nothing intrinsically wrong with client referrals, coaching apps, or corporate clients. But,

• They're unpredictable.
• They put you in 'waiting mode.'
• You're reactive instead of proactive in creating clients.

Building a sustainable and profitable coaching business requires a predictable marketing system that fills your calendar with coaching discovery calls from dream clients that you can ultimately turn into paying clients.

To go from waiting and being reactive to proactively creating clients on your terms, a few changes need to take place. You need to:

1. Own who you are as a coach, your coaching specialty, your ideal clients (your niche), and the type of results you help your clients get.
2. Be willing to raise your visibility on a social media platform of your choice (LinkedIn is one of the best for coaches), build an audience of buyers, and
3. Create a transformational coaching package with value-based pricing that supports your ideal client in solving a big challenge or achieving a meaningful goal.

Creating the impact, income, and freedom you desire as a coach becomes a matter of implementing proven systems that work consistently to fill your calendar with calls from people who know, like, and trust you and want to be coached by you.

Here's a 4-step funnel that does precisely this:

LinkedIn Traffic:

Leverage LinkedIn to raise your visibility and build an audience of people interested in what you have to offer.

Follow my 5Ps strategy for lead generation to achieve this:

1. Profile Optimization
2. Publish Content that Is Genuine and Irresistible
3. Proliferate Your LinkedIn Network
4. Pull In Clients at Scale with LinkedIn Ads
5. Partner with Other Top Voices to Increase Your Following.

Marketing Assets:

Build marketing assets that work tirelessly on your behalf to create the know, like, and trust factor with your audience and book calls with pre-qualified people.

These assets can be a scorecard or quiz, a workshop, webinar, or masterclass, or a challenge or sprint.

Free Enrollment Call:

Master the art & science of high-ticket enrollment calls, and you'll only have to coach a handful of people yearly to reach your 6-figure revenue goal.

On this sales call, you focus on enrolling people into a bigger, bolder version of their life/career/business/relationships/health, etc.

If you can support them in bridging the gap from where they're at to where they want to be, you offer them your transformational coaching package.

High-paying Client:

If you've offered your potential client your coaching package and they're a "Yes," congratulations! You've got a new client, and you get to coach them over the next 3, 6, or 12 months.

If they're a "No," you move on to serving the next person.

Implementing this 4-step system will give you the predictability, scalability, and profitability you seek.

I'm curious to hear from you...

• Which parts of this system do you already master?
• Which ones do you need to improve?

Let me know below ??, and I'll send you some free resources to help you move in the right direction.

_________________________

Hi! I'm Cristina Mali?a and I help you raise your visibility & fill your calendar with coaching discovery calls from dream coaching clients from LinkedIn.You can start by taking my FREE LinkedIn Visibility Scorecard to find out where you are on your journey to mastering #linkedinmarketing.