Businesses aren't using generative AI the way it should be. That's why most of us just hate hearing the word "AI" in this media stratosphere.
So here are 7 reasons why people are complaining:
- Fake Reviews and Testimonials: People use AI to create realistic-sounding reviews and endorsements, making it tempting to fabricate positive ones for a product or service.
- Deepfakes for Marketing: Imagine a video ad featuring a celebrity using a product, even if they never endorsed it. This is what people be doing to blur the lines of real and manipulated content.
- Creating a Phony Sense of Urgency: People be using AI to craft marketing copy that creates a false sense of scarcity or urgency, pressuring customers into impulsive purchases. They've been doing a lot of that before, but now at a faster rate.
- Bait-and-Stick Content: AI-generated content is being used to lure customers in with catchy headlines or helpful articles, only to push a different product or service at the end.
- Chatbots that Mislead: Conversational AI chatbots might not always disclose they are AI, potentially misleading customers into thinking they're interacting with a real person.
- Inauthentic Social Media Engagement: AI can automate following, liking, and commenting on social media, creating an illusion of popularity that isn't genuine.
- Obscuring Transparency: The use of AI in marketing can make it difficult for customers to understand how their data is used to target them, creating a lack of transparency.
There's so much we can do with Generative AI but it doesn't have to be like the top 7 mentioned. Dave Overton, Founder and of Symph AI, walks us through how Generative AI is best used in most industries we're in.
This is Startup Grind's guest speaker, who sheds light on the best use cases of Generative AI. Slots are up, so Register Here
.
Looking ahead, AI’s set to revolutionize how startups work even more. We’re talking smarter cybersecurity, AI running things on the edge (think of agents), and a big focus on keeping it all ethical. See where that leads us.
