Stop Trying To Sell Your Products To Everyone

In today's world, many businesses try to sell their products or services to everyone, thinking that it's the key to success. However, this approach is flawed. The real key to success lies in your mindset and how you approach your prospects.

When you meet with prospects, it's essential to pay attention to your self-talk and approach them with an abundance mindset. Instead of thinking that you have to sell to everyone, you should focus on finding the right fit for your business. If someone isn't a good fit, move on to the next prospect.

To find the right fit, you need to narrow your focus. Instead of trying to sell everything, identify the one thing that you do better than anyone else in the market. Once you've identified this, make it your differentiator and build your entire marketing and sales strategy around it.

By focusing on your unique strength, you can proactively seek out prospects who are a good fit for your business. This shift in mindset means that you're now interviewing prospects as much as they're interviewing you. When you take control of the process, you're more likely to succeed.

Some of our clients have found success by focusing on customer service or being a captive provider. For me, it was self-funding. But it wasn't until I got really clear on who was a good fit for my services that everything changed.

So, the question you should be asking yourself is, "What do I do better than anyone else in the market?" Once you've identified your unique strength, lean into it, and use it to broaden your reach and name recognition. The key to success is staying in your zone and focusing on what you do best.