Stop Trying To Sell On LinkedIn [Do THIS Instead To Get Clients]

Written by a real human, Chris Prouty

Today's the day that we talk about selling on LinkedIn.

If you're trying to sell to people on LinkedIn and you're not having any luck or getting any response, you're in the right place.

Today, I will share some advice on how you can sell on LinkedIn without actually having to sell on LinkedIn.

Watch the video version of this tutorial here.

Coming up in today's LinkedIn newsletter

Here's what I've got in store for you today.

• We will discuss why people don't like being sold on LinkedIn.
• I will share what you should do instead of trying to sell to them on LinkedIn.
• We'll talk about what you can do to affect that impact and start getting clients from LinkedIn without having to sell.
• And then, ultimately, we will change how sales work on LinkedIn.
• And I will give you some great tips that you can follow right away in this training.

Oh, and if you're new to my LinkedIn Newsletter, my name's Chris; for the last 24 years, I have had thousands of paying clients.

These people are inspired to impact those they serve, and they want to get paid beautifully for what they do. So, I help them attract those clients and get paid more, but I do it in a way you might not think.

The truth that many people ignore is that the core people are not on LinkedIn to get slammed with your sales pitch.

Something so important for you to understand is why people go to LinkedIn.

Guess what?

They're not going to LinkedIn to have you try to sell to them as much as you wish they would be.

They're just not; they don't want to show up on LinkedIn and have you in their face trying to sell to them.

Instead, they go to LinkedIn because they want to be educated.

They want to connect with people.

They want to network with people.

And ultimately, and we know this from surveys that LinkedIn has done, they go to LinkedIn to get better at what they do.

No one is showing up there saying, "Boy, I hope somebody pops into my DM and tries to sell to me today."

It just doesn't work that way.

People are here to get better at their jobs and their businesses. So, your number one item on your to-do list is to stop slamming into them with your sales pitch. Just stop now.

Learn faster in the video version of this tutorial here.

Ok...but how do I make sales from LinkedIn if I can't pitch?

So now that we understand why people are on LinkedIn and what they're not looking for on LinkedIn, what can you do so that you can make sales from LinkedIn without actually having to sell?

And the very first thing I want to share with you is that you should always be educating your audience.

A tremendous amount of research suggests that most people seek to be educated before making a buying decision.

They want to know about what it is that they're going to be buying before they buy it.

Think about your own behaviors. When you look to buy a service or a product, you probably go onto social media or a search engine and research what it is that you're going to be buying.

People on LinkedIn (and everywhere, really) are the same way.

So, if you can educate people before any sales conversation, they will come into it ready to buy.

Visual learner? Here's the video version of this tutorial here.

I'll be completely transparent with you.

Leading with education is why I make videos on YouTube and share them everywhere.

I want to educate people so that when people are ready for mentorship in how they can get more clients from LinkedIn, they know that I'm the one to help them with that.

?? Speaking of that, if you would like to brainstorm with me about your LinkedIn marketing or your social media marketing in general, I'm going to include a link to my calendar in my profile, or you can type in "prouty dot me" to your web browser to apply to meet with me and get some step-by-step advice.

I'll ask you a bunch of questions, and then I will share some direct guidance on what you can do right now to get more clients fast.

Become the guru of great advice.

So now that you're educating your audience, it's time for you to become the guru of great advice because, remember, people are going on to LinkedIn to become educated, to become better at what they do.

And if you can advise them on how to do that, you will be seen as the sole source for the solutions they're seeking.

So go onto LinkedIn, contribute in groups, share knowledge with your contacts, and use the variety of different ways that you can contribute to LinkedIn, from posts to articles to newsletters, videos, and carousel posts.

Use all those to share your knowledge, and you will become the go-to source for that advice.

And then, when people are ready to make that buying decision, they will go to you instead of you reaching out to them.

They'll be coming to you. Can you see how different this is? You get a steady stream of inbound clients without having to do the uncomfortable (and hated) DM sales pitch slam.

On the go? Watch the video version of this tutorial here while you do your thing.

How to get leads coming to you pre-sold

And I do have a tip I want to share with you on how to get people coming to you pre-sold.

So if we're truly going to have people coming to us through LinkedIn pre-sold, ready to buy, we must make it easy for them.

So we have to give them the exact steps they need to take next to work with you or at least meet with you and get to know you.

You saw an example of it in this Newsletter where I said if you want to brainstorm with me about your LinkedIn or your social media marketing, you can use my calendar link, which I'm going to include in my profile (it's "prouty dot me" #icymi).

By the way, you could do that right now. That's my offer to you.

And that's what you should do in your LinkedIn profile. Make it wicked easy for people to take the next step.

So, every time you post content on your profile, videos, posts, and articles, ensure you have a very simple offer for them to follow.

That could be as simple as giving you an email address, visiting a website, or getting on your calendar like I've done with you here today (at "prouty dot me").

No matter what, there should be a very clear next step, and that's going to do wonders for you.

Then, you can stop trying so hard to sell on LinkedIn with cold outreach and get people coming to you pre-sold.

Why? Because you gave them exactly what they want. You educated them. You helped them get better at what they do.

?? I'll be hanging out in the comments to answer questions. ??

What was your biggest takeaway from our time together today? Let me know ????

See you next week,

Chris

PS Watch the video version of this tutorial here.