Stop Trying to Find Your Purpose (And Do This Instead)

The relentless pursuit of "finding your purpose" is part of the problem, not the solution.

The modern narrative around purpose has become toxic. We're sold this idea that somewhere out there exists this grand, perfect, single calling that will magically make everything clear and meaningful. It's the corporate world's equivalent of waiting for Prince Charming and, from experience, it’s about as realistic.

This search for purpose has become particularly crushing for women in senior roles.

Women have already proven themselves in male-dominated industries, shattered glass ceilings, and balanced impossible demands. Now they’re supposed to have some profound epiphany about our life's mission too?

I don't think so.

To some, the pressure to "find your purpose" feels like just another way of not measuring up.

And yet, all the while we go searching for purpose, we miss out on being fully present to what’s around us and the simplicity of purpose in the moment. For example, I’m reading a book and winding down from a long day at work. At that moment, that’s my purpose and nothing else. I’m all in and fully present and emotionally connected to the process of reading and ‘squeezing the juice’ out of the experience.

The pursuit of purpose can cause women to lose themselves and, frankly, that’s not what the world needs as author, Glennon Doyle notes:

“When women lose themselves, the world loses its way. We do not need more selfless women. What we need right now is more women who have detoxed themselves so completely from the world's expectations that they are full of nothing but themselves. What we need are women who are full of themselves. A woman who is full of herself knows and trusts herself enough to say and do what must be done. She lets the rest burn.”

~ Glennon Doyle, “Untamed”

So, is there an answer to the downsides of attempting to define a single purpose, particularly at a time in life when accomplished senior women feel something's off in their work and the inner voice telling them this is getting louder and can no longer be ignored?

Consider reading the full post in my new blog, "Beyond The Gilded Cage"

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I created ELEVATE, a transformative 12-week group coaching programme specifically for accomplished women in tech and consulting who are ready to:

? Move from chaos to clarity about what really matters

? Replace exhaustion with renewed energy and purpose

? Build unshakeable composure under pressure

? Choose work that deeply satisfies and rewards you

This is NOT for you if you are:

? Happy in your current role and able to roll comfortably with the realities of life in tech and consulting

? Are seeking a promotion within the same industry. If that's you, go for it.

? Unwilling to commit time, energy and money right now to doing the work needed.

This is for you if you are:

?? The C-level tech leader who's mastered her domain but feels increasingly voiceless

?? The consulting Exec Partner or Associate Partner who's hit every target but feels like she's lost her spark

?? The female VP and SVP who's "successful" on paper but dying slowly on the inside

If you're reading this thinking "This is exactly where I am," DM me or if you prefer, let's talk.

The next ELEVATE cohort starts

?? March 24th, 2025 with just 6 spaces available.

?? Location: Zoom

?? Save your spot now

Join this intimate group of remarkable women ready to redefine success on their own terms and choose work that lights them up.