Stop treating people like cattle...
Megan Vaughan
Positioning & messaging strategist for B2B service-based businesses ready to expand + scale | Brand Builder | Fractional Brand & Marketing Strategist
We’re in a new era of marketing and branding. People don’t want to be fed the same crap everyone else is trying to feed them.
When it comes to your branding, you need to treat people like people. It’s important that you stop feeding them heaping piles of sludge while corralling them into the next pen for you to sell your next bucket of crap to.
You’re marketing to actual, living, breathing people. They are unique and they needed to be treated as such.
The people who follow you are doing so because you have something different than the other people out there (many of which are peddlers and snake oil salesmen, as you know).
Your brand is where you get to define how you show up and how you will interact with them. You get to cater to their unique needs and styles, which probably aligns with your own unique needs and style.
It’s a win/win.
Most importantly though, you get to make a connection with them that makes them feel like they are special, and not just another heifer in the pen.
I’m from Iowa, you’re going to have to bear with me here.
Be honest- how strongly do you really feel about your audience?
Are you taking ownership of the people you want to follow you?
Do you feel that possessive? (Not in a creepy way though… that might land you in a new environment behind bars).
Do you feel protective over your audience? You want to give them the best you have to offer and you don’t want some other person coming along and taking them from you, right?
“Brand” your audience - give these people a place where they can say “yeah this is my crowd”.
And while it may seem like a confusing and daunting task to become visible (trust me, I know), the answer is hidden with your audience… you just have to uncover it.
Talk to them, get to know them, and uncover how you can best give them the information, tools, services - whatever, to them.
Treat them like the unique crowd they are.
Book ghostwriter - Guiding world-class industry leaders to share their story with their community and clients. Extensive experience in writing for Business, IT, and Cybersecurity
5 年Megan, you and I think on the same level about many things. Since I coach book authors, many of them come to me with what they want in their book. I always redirect them to think about what their ideal reader wants from them. Sometimes the two perspectives of content are pretty much alike, but the energy of writing for the reader is much different than an author telling the reader what they want to share. Good article.