Stop Talking About Workplace Culture Transformation This Way

Even before the global pandemic and all that came with it, the cost of employee turnover as a result of toxic workplaces clocked in at a whopping $223 billion per year in the U.S. alone, according to a 2019 study from the?Society for Human Resource Management?(SHRM).

That's a pretty astounding figure. The C-Suite knows that data. They also know it's gotten worse in the post-pandemic era. And yet, many organizations just keep on keeping on with their toxic selves, even in the face of making some sizable investments.

So what exactly does that mean for you if you're a consultant, a leadership coach, a keynote speaker, a trainer, a professional services provider, or another expert in the culture transformation space — and you want to not only check the box with clients... but you want to attract clients who are unequivocal and unrelenting in their commitment to actually make a huge change?

It means you need to stop repeating the same HR messages over and over.

You need to take the kid gloves off and talk to the C-Suite about the REAL cost of toxic workplaces and failure to transform culture in terms they can truly understand.

For example:

Failure to transform the risk, compliance and underperformance culture at the 167-year-old investment bank Credit Suisse led to its takeover last week by UBS for a measly 3 billion Swiss francs. (This is a huge loss for shareholders.)

Failure to transform the transparency, integrity, ethics, accountability, and values culture at Wells Fargo cost the company more than $3.7 billion settling charges it wrongfully seized homes and cars. And that was on top of hundreds of millions of dollars more they were forced to pay following a whole series of other ethics scandals and regulatory violations.

Failure to transform the innovation, problem-solving, competitive-edge cultures of countless brands -- think: Sears, Kodak, Blackberry, Radio Shack, BlockBuster, and many, many more -- caused them to become completely irrelevant and go belly up.

On the other hand, culture transformation done right — driven by leadership, collaboration, innovation, performance, positive risk-taking, and more — is to credit for some of the most iconic corporate turnaround stories of all time.

Don't get me wrong. Employee experience matters. Reducing turnover matters. Doing the right thing matters.

But when talking to the C-Suite, the thing that still speaks loudest is winning in the market.

And without a thriving company culture it's impossible to do that.

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