Stop taking the easy way out

Wednesday 8/14/19...

Yesterday was pretty funny. I've been wanting to make a landing page/case study for my offering to make it easier for people to find out how I can help them without having to talk to me. Because no one wants to have a sales conversation right off the bat.

So I had a little over an hour to start building this thing out before my team call in the consulting bootcamp I registered for. I thought "this is great, I can build it out and immediately get some feedback!" Little did I know that feedback would be "oh, no, stop doing that."

It's funny how I know the answers as a marketer but still fall into the trap of prioritizing the wrong things when I don't have people to bounce ideas off of. Instead, it was recommended that I make a high-value piece of content that addresses the challenges my offering solves. That way, I can help my people help themselves.

Now it's just a matter of figuring out what that something is. I guess it can be anything that helps service providers generate leads. Especially because that's only part of the problem my solution solves for.

I was using this landing page as a crutch - a way to remove myself from the conversation rather than starting it. Over the past 5 days, I've made a lot of new connections on Linkedin. Now, I need to start a conversation to see if I can help these people, not just send them to a page in attempts to sell them something.

By engaging people, I can figure out exactly what their challenges are. I can provide a lot of advice on how they can go about solving that challenge. Sometimes that will be going through my program, other times, it won't. Having that high-value content allows me to offer something for free that will help even further.

There are people that need my help, they're just not quite ready to buy yet. And rightfully so, they need to trust me and feel like what I'm offering is worth the investment. Having these conversations and giving away those free offerings is exactly how I can build that trust and respect.

< Last Post - TODAY - Next Post >

This is an entry from my personal daily journal. I recently left the 9-5 to work for myself - something I've dreamed of for as long as I can remember. It's my hope that these posts inspire anyone looking to do the same or shed some light on what this journey is really like.

• Check out my first post for more: This is for you (but mostly for me)
• Subscribe for a weekly recap and other awesome content!

Thanks for reading!

- DM