"Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies" by Christine Slocumb

About the Book

Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company.

With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level.

Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.

Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you.

About the Author

Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms.

Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation.

Christine earned undergraduate and graduate degrees in electrical engineering, and an MBA – and holds eight U.S. patents.

And, interesting fact – Christine and the host of The Marketing Book Podcast are both married to physicians!

Listen to the Interview…

Links…

• Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb (Amazon)
• Christine Slocumb (LinkedIn)
• Clarity Quest Marketing
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• Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz (Marketing Book Podcast interview)
• Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell (Marketing Book Podcast interview)
• Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona (Marketing Book Podcast interview)
• The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott Edinger (Marketing Book Podcast interview)
• Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
• This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin (Marketing Book Podcast interview)
• No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing by Latane Conant
• Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut (Marketing Book Podcast interview)
• Who by Geoff Smart and Randy Street
• The Marketing Leader’s Code: Unlock Your Potential – Learn The Secrets Of Successful Marketing Leadership by Gareth Helm (Marketing Book Podcast interview)
• Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman (Marketing Book Podcast interview)
• Marketing 6.0: The Future is Immersive by by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
• Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley (Marketing Book Podcast interview)

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