STOP Spinning!!!
Brooke Shapiro
Parent Marketing and Sales Expert | Catalyst and Builder of FamTech Companies | Leader of Sprinkles Parents | Speaker, Connector, Creator & Community Builder | Proud Mom of Kids with Autism and Charcot Marie Tooth
Are you passionate about your business?
Me too, as an extremely passionate person, I used to find myself spinning at the beginning of something instead of launching or growing. It felt like those tea cups going around in circles instead of making progress. Some of it probably stems from my ADHD too, where the overwhelm of wanting to do everything at once comes into play. But, 15 years in marketing, I have learned some key ways to help others out there.
Marketing feels like it happens overnight but it’s really the process of putting the right pieces together to skyrocket sales.?
?After leading a team to launch marketing campaigns every 3 weeks while working on Taco Bell, I needed to develop proceses to build effective marketing plans quickly. While looking for the cheat sheet, I stumbled upon an old email thatI wrote to a team member and thought it may help you.
Here is the marketing advice:?
?1.?Breathe 5 times without thinking about anything when you feel like you are not making progress (seems simple and woo woo but it’s not)
2. List your goals (what marketing success looks like). Is it sales? Awareness? Insights??
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3. Find one realistic way you can get there- is it weekly emails? Do you think views or followers will help? Submit for an award? Free local press, etc.?
4. Can you do it yourself? Or do you need help? Where you can get help (feel free to respond to this email and tell me what you need).
5. Once you feel comfortable with doing a simple marketing tactic, what is another one you can take on to hit your goal?
ARE YOU READY TO STOP SPINNING AND GAIN TRACTION WITH YOUR MARKETING?
4/17 come join other founders like you receive on the fly marketing answers, marketing education and trouble shoot issues!