Stop Spaghetti Marketing

Spaghetti Marketing is like tossing marketing dollars around, much the same way a kid throws their spaghetti against the wall. Like a mess of spaghetti, very little of the random marketing dollars spent hits its mark.

There’s usually someone around to sell you the latest and greatest, whatever. Tactics without a strategy are wasted dollars. Full disclosure I offer a LinkedIn marketing strategy that is intended to be the direct route to closing more deals and making more money

Three Keys to Avoiding the Spaghetti Marketing trap

Congruent: Test your marketing plan against your sales process. Is marketing congruent with the sales initiatives??Open, honest communication between marketing and sales goes a long way to staying on course and achieving your goals.

Consistent:?A successful marketing strategy not only supports the sales process, but it's also repeated over time and with repetition. That’s why you'll see the same ads over and over again.

Clarity: The money is in the messaging, not features and benefits. Make sure to approach marketing campaigns as solving a problem your prospect has with the solution you offer,

Taking the time to test your marketing against these three keys gives you the control you want without wasting time and money on throwing spaghetti.