Stop selling to poor people

Bank robber Willie Sutton allegedly said that the reason he robbed banks was because, “That’s where the money is.” The same is true in business.

There’s not a whole lot of benefit in selling to poor people.

There’s a lot to be had by selling to the rich.

That in a nutshell is what my most recent book, The Affluent Marketing Blueprint is about.

How to sell practically anything to people who are very wealthy.

It doesn’t matter if you, yourself are wealthy or not. That’s not a requirement.

What is a requirement, is that you develop a deep understanding about the mindset of the rich, what they like, what they loath, what they desire and what their fears are. Equipped with this knowledge and some creative marketing strategies, you can build long term, extremely profitable relationships with the very affluent.

The reason I say this to you is because for the past 30 years my team and I have worked with businesses in over 2-dozen different niche industries, successfully market their products and services to extremely wealthy clients.

I’ll assume that if you’re reading this, you have a desire to attract more affluent clients. You may be an established business that already caters to the wealthy and are seeking to expand. Alternatively you may not yet have any wealthy clients, but realize that these are the types of people you want to attract.

Rather than provide you with a cookie cutter approach my goal is to provide you with a variety of options. Everyone is different and what one person may feel comfortable doing another may not.

Since you're a member of my community, I want to offer you the opportunity to get a copy of The Affluent Marketing Blueprint for free. (Just help me out with the S&H. Of course if you prefer, the book is also available on Amazon at a slightly higher price.)

If you are tired of people saying they "can't afford" what you offer, you'll find The Affluent Marketing Blueprint to be a valuable and entertaining read.

Get your copy HERE.

Thanks

Mark