Stop Seeking The Social Media Magic Pill

Social media is not the business growth magic pill you may think it is.

There's a problem that's grabbed the business community in recent years and it's called social media myopia (a deadly form of marketing blindness). What do I mean?

I mean this. The rise of social media has made it relatively easy for any business to throw together a marketing campaign. However what often happens it it doesn't work and people often blame the platform.

You've no doubt heard Facebook ads don't work. Google Ads don't work and they're too expensive etc. That simply isn't true.

The real problem is not the media it is the lack of critical thinking that has gone into developing the marketing strategy.

Just because you can put an ad up in under 30 minutes doesn't mean it will work. You need to have some basics in place first and the key ones are:

- a clear target audience (not everyone)

- a clear understanding of your buyer psychology (what keeps them awake at night that you can help solve)

- a relevant and powerful offer that they feel they would be crazy not to take up

- disciplined follow up (most people don't buy/take action immediately, sorry that's just the way people are)

PLUS you cannot view social media as your only strategy to grow your business. I have come across clients lately who only want to do social media ads to grow their business. You can't grow a business working only one platform it isn't sustainable and it exposes your business to massive risk if anything changes (it will).

Naturally I said I wouldn't work with them because they were compromising my ability to get them results.

Don't make the same mistake. Use social media by all means but with a well thought out strategy and please don't overlook other opportunities. Very often they can get you better results and faster.